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Shannon Shaffer

5.0stars, 57 Reviews
Coldwell Banker Realty
41 Closed Sales
$53.6M Total Value
$555K - $4M Price Range
$1.3M Average Price
Prior 5 years

About Shannon

I’ve been guiding buyers and sellers throughout Santa Cruz County since 2002 — from the North Coast to Watsonville, and from the westside to the redwoods. Over 24 years, I’ve closed more than $135 million in real estate sales across 166 transactions, representing both buyers and sellers.

Born and raised in Felton and a long-time Santa Cruz Westside resident, I bring firsthand knowledge of the area’s coastal and mountain communities. I’m known for thoughtful negotiation, attention to detail, and clear, steady communication—especially during complex or high-stakes decisions.

My business is built largely on referrals and repeat clients, supported by more than 66 verified Google reviews. Many clients return years later—not just for another transaction, but for trusted guidance. For me, real estate is about long-term relationships, not just closing deals.
Home Types: Lot/Land, House, Manufactured, Condo, Townhouse, MultiFamily, Commercial
Years of Experience: 24

Transaction History

Seller Deals

Total Deals
4
Total Value
$6,166,300
Average Sale Price
$1,541,575
Price Range
$256K - $3M

Buyer Deals

Total Deals
5
Total Value
$5,853,777
Average Sale Price
$1,170,755
Price Range
$550K - $1.8M

Production Over Time

1 Year View by Quarter

Seller Deals

Total Deals
9
Total Value
$14,797,268
Average Sale Price
$1,644,141
Price Range
$256K - $3M

Buyer Deals

Total Deals
9
Total Value
$10,880,277
Average Sale Price
$1,208,920
Price Range
$515K - $2.4M

Seller Deals

Total Deals
23
Total Value
$33,734,322
Average Sale Price
$1,466,710
Price Range
$256K - $4M

Buyer Deals

Total Deals
18
Total Value
$19,891,777
Average Sale Price
$1,105,099
Price Range
$424K - $2.4M

Production Over Time

5 Year View

Shannon's Listings and Deals

Awards and Designations

  • GRI - Graduate REALTOR Institute
  • CLHMS - Certified Luxury Home Marketing Specialist
  • SRES - SRES®, Seniors Real Estate Specialist

Other Experience

First Time Home Buyers, Investments, Luxury Homes

Shannon's Reviews

5.0stars, 57 Reviews

8/16/23SantaCruzBoys

Google Review

A friend and I recently teamed up on a real estate purchase on the lower Westside of Santa Cruz. Purchasing property anywhere in California can be a trying experience to say the least but buying in Santa Cruz in this current economic climate was especially challenging. Shannon was right there with us from start to finish answering our questions, communicating with all involved parties and always keeping us informed. Shannon is not pushy but is firm when needed and makes sure that the little details are not omitted. On top of Shannon being an excellent real estate agent, she is also kind hearted and a pleasant person to be around. All in all, I would highly recommend Shannon's services to anyone interested in purchasing or selling a home. You will not be disappointed!

5/19/23merritt hays

Google Review

Shannon is wonderful! She was so patient with us as we looked at quite a few different properties over the span of a few years before we finally found the perfect house. She is so knowledgeable, prepared, friendly, and hard working. She’s very responsive and always texted back right away whenever we had a question. She gave us great advice as well. It was a pleasure to work with her. I highly recommend working with Shannon. You won’t be disappointed.

1/18/23Kimlin MK

Google Review

I could not have done this -selling my home and buying a new one- without Shannon Shaffer.
When I decided to sell my long time family home I knew I needed a realtor to ally with me on logistics AND the emotional processes. Shannon truly listened to me and guided me with her expertise. Her depth and breadth of connections in Santa Cruz County made quick work of the many tasks needed. Shannon helped me make smart decisions and got my house on the market faster than imaginable! She then helped me navigate the multiple offers that led to a very successful sale that also felt right. For my next stage, Shannon encouraged me to dream and believe that the right house was in my future. When I found that home in another market, she partnered with a realtor from there and continued as my “therapist” through all the ins and outs. Shannon is a gem: hard working and relaxed, realistic and optimistic, professional and personal. I am so glad to have her truly by my side.

Agent License: California #01344504
Agent Photo

Shannon Shaffer