Leveraging his skills as qualitative researcher and his training as a Coactive Coach, Thor is coaching individuals to achieve their goals, create change in their lives, and achieve greater balance. He is actively looking for motivated individuals who are ready to take control of their lives and future! Clients appreciate the new perspectives they acquire while working with Thor and the results they see in their work, family, and social lives.
On the research front, Thor's passion is working with people. Serving a wide variety of industries, small organizations and large, he moderates hundreds of qualitative focus group and interview sessions each year. He is especially adept at creating an environment where respondents feel comfortable and at ease even when sharing sensitive information. Clients appreciate Thor’s relaxed style as they work with him to design studies, interpret results, and make strategic decisions.
Specialties: Concept testing, language development, advertising communication, product use tests, exploratory research, competitive analysis, user interface, medical and pharmaceutical, research with children, research with senior citizens, and business to business.
Thor joined Lennox Research, Inc. in 1991. He purchased the company in 2000 and changed the name to Falk Research Associates, Inc. He has an MBA degree from The University of Central Florida and decades of experience in market research consultation. Falk Research Associates, Inc. is a full-service marketing research and consultation firm providing qualitative and quantitative research solutions to address client objectives.
