Willie Eagleton

Willie Eagleton, legally licensed as John Wilson Eagleton (CA DRE #02044561), is a residential real estate professional with Coldwell Banker Realty serving Santa Cruz County, California. Licensed since 2017, Willie serves buyers and sellers throughout Santa Cruz, Live Oak, Pleasure Point, Capitola, Soquel, Aptos, Seacliff, Rio Del Mar, La Selva Beach, Scotts Valley, Felton, Ben Lomond, Watsonville, and surrounding mountain and coastal communities.
Operating from Coldwell Banker Realty’s Aptos office, Willie provides comprehensive representation in residential real estate transactions, including single-family homes, condominiums, coastal properties, luxury residences, investment properties, and homes requiring renovation or improvement.
Willie has completed more than fifty career transactions and averages approximately ten closings per year. His business includes both buyer and seller representation, with an increasing focus on listings in recent years. Approximately forty-five percent of his business is dedicated to seller representation.
His approach to pricing and marketing centers on three core principles: property positioning, professional presentation, and market-based pricing. Willie advises sellers on pre-sale improvements, coordinates repairs and staging, and oversees professional photography and digital marketing campaigns designed to maximize exposure and buyer engagement.
In shifting market conditions, Willie focuses on establishing perceived value through comparative analysis, buyer behavior trends, and local demand patterns. His experience includes managing multiple-offer situations, contingent sales, distressed properties, and time-sensitive transactions.
Notable transactions include managing full-service listing preparation for absentee sellers and assisting homeowners facing foreclosure through rapid-market placement strategies. These efforts have resulted in competitive bidding environments and expedited closings.
As a lifelong Santa Cruz County resident, Willie provides clients with detailed insights into neighborhood dynamics, school districts, climate variations, zoning considerations, and lifestyle factors. He frequently works with relocation clients unfamiliar with the region and provides structured orientation tours and market education.
Willie holds a bachelor’s degree in marketing and entrepreneurship, which supports his negotiation strategy, digital marketing execution, and client communication systems.
He earned Coldwell Banker’s International President’s Elite designation in 2024, ranking in the top two percent of agents worldwide. He maintains verified five-star reviews on Google, Zillow, and Realtor.com.
Willie operates within Coldwell Banker Realty’s compliance-driven, training-focused, and technology-enabled platform, ensuring clients benefit from legal oversight, market intelligence, and professional support.