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Ashland

Ashland

Located in Ashland County

$216,267 Average Value
$121 Average Price per Sq Ft
21 Homes For Sale

Year-round recreation, public art and community in Ashland

The northern Wisconsin town of Ashland is a commercial center, public art destination and gateway to recreation on Lake Superior's Chequamegon Bay. The town emerged in the late 1800s as a lumber and iron ore shipping port on the lake and the railroad. Today, Ashland's industrial roots, historic murals and shoreline create a strong sense of place and pride. Locals endure harsh winters, but are rewarded with year-round recreation. "I think we're all pretty well aware that what we have here is unique, unusual and irreplaceable, and we all feel pretty grateful to have found it," says Realtor Kevin Porter, who moved here in 2017 and owns Porter Realty. "We take care of each other and our community and keep it a really nice place to be."

With direct access to Chequamegon Bay, Ashland offers a wide range of water recreation opportunities.
With direct access to Chequamegon Bay, Ashland offers a wide range of water recreation opportunities.
Boating provides direct access to the Apostle Islands National Lakeshore north of Ashland.
Boating provides direct access to the Apostle Islands National Lakeshore north of Ashland.
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Vintage homes with Industrial architecture

Turn-of-the-20th-century architecture remains from Ashland's Industrial days. "We've got some amazing examples of Victorian architecture, even a couple of Tudor properties," Porter says. "And there are some properties that are here, you walk into them, and it's like something out of a museum. The woodwork is absolutely irreplaceable. You couldn't build these homes for even $2 million today. The skills don't exist to do that sort of work anymore." The median price is about $170,000 — well under half of the national median. "We do have some absolutely incredible homes on Lake Superior well into the millions," Porter says. "But we also have some very affordable homes that are accessible to teachers, police officers and farmers."

Ashland offers many affordable homes, providing accessible housing options for teachers, police officers, farmers, and other community members.
Ashland offers many affordable homes, providing accessible housing options for teachers, police officers, farmers, and other community members.
Victorian homes in Ashland contribute to the neighborhood’s historic charm and vintage character.
Victorian homes in Ashland contribute to the neighborhood’s historic charm and vintage character.
Tudor-style homes in Ashland offer distinctive architectural character with classic detailing and timeless appeal.
Tudor-style homes in Ashland offer distinctive architectural character with classic detailing and timeless appeal.
Ashland features quiet residential streets with spacious homes, creating an inviting environment for families.
Ashland features quiet residential streets with spacious homes, creating an inviting environment for families.
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Weekends on Lake Superior, in Chequamegon-Nicolet National Forest

Ashland is a boat ride away from the Apostle Islands National Lakeshore — a collection of 21 islands and 12 miles of shoreline with sea caves, beaches and the largest collection of lighthouses in the National Park system. Ashland's parks and recreation facilities include swimming beaches, playgrounds, sports fields and courts. On the city's west side, the 99-acre Prentice Park offers hiking trails, tent camping sites and recreational vehicle sites. East End Community Park features a seasonal ice skating rink and warming house. Hiking, mountain biking, skiing and other outdoor activities are possible at Chequamegon-Nicolet National Forest and Mt. Ashwabay Ski & Recreation Area. "The outdoors is a major part of what we do here," Porter says.

With nearby islands, beaches, and lighthouses, Ashland residents enjoy an abundance of outdoor activities.
With nearby islands, beaches, and lighthouses, Ashland residents enjoy an abundance of outdoor activities.
Prentice Park in Ashland offers campsites available for rent.
Prentice Park in Ashland offers campsites available for rent.
Prentice Park is located on the west side of Ashland.
Prentice Park is located on the west side of Ashland.
Boaters in Ashland can access Lake Superior at the marina.
Boaters in Ashland can access Lake Superior at the marina.
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Historic murals and specialty shops define Ashland's downtown

Specialty shops, restaurants and public art fill the eight-block downtown district. Ashland is dubbed the Historic Mural Capital of Wisconsin, with 21 murals depicting notable moments and figures. Among the 30-plus retail businesses, locals can find gifts, boutique clothing, outdoor gear, vintage finds and other items. Ashland Baking Company is a downtown favorite with sweet and savory pastry options. Locals can grab a latte and breakfast sandwich at Black Cat Coffee House across the street. Deep Water Grille has craft beers on tap and entrees such as barbecue ribs and honey-glazed salmon. Groceries are available at Chequamegon Food Co-Op and Super One Foods, both locally owned.

Downtown Ashland features a variety of locally owned shops and dining options.
Downtown Ashland features a variety of locally owned shops and dining options.
Chequamegon Food Co-op in Ashland offers locally sourced produce and a wide selection of natural foods.
Chequamegon Food Co-op in Ashland offers locally sourced produce and a wide selection of natural foods.
Ashland Baking Company is a local favorite offering freshly baked goods and handcrafted pastries in Ashland.
Ashland Baking Company is a local favorite offering freshly baked goods and handcrafted pastries in Ashland.
Downtown Ashland offers a variety of shopping and dining options for residents and visitors.
Downtown Ashland offers a variety of shopping and dining options for residents and visitors.
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Project-based, faith-based and technical learning in the area

The School District of Ashland includes Marengo Valley Elementary School, which gets a C-plus from Niche, and Lake Superior Primary School, which gets a C. Both serve preschool through fifth-grade students. The lower schools feed into the C-rated Ashland Middle School and the B-minus-rated Ashland High School. Third through 12th-grade students can participate in project-based learning, involving brainstorming ideas, drafting proposals and seeing them through to completion. Private school options include Our Lady of the Lake Catholic School and Ambleside School of Ashland, which utilizes the Charlotte Mason philosophy and practice. Northland College, a private, four-year environmental liberal arts college, closed its doors in 2025 after 133 years in Ashland. Postsecondary students can still attend Northwood Technical College, a two-year college offering associate degrees, technical diplomas and certificates.

Lake Superior Primary School in Ashland is part of the Ashland School District.
Lake Superior Primary School in Ashland is part of the Ashland School District.
Ashland Middle School is located in the heart of Ashland, Wisconsin.
Ashland Middle School is located in the heart of Ashland, Wisconsin.
Ashland High School is rated a C+ overall by Niche.
Ashland High School is rated a C+ overall by Niche.
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Bay Days and Book Across the Bay are seasonal favorites

Ashland's mid-summer Bay Days festival celebrates community strength in more ways than one. The kids' and adult strongman competitions are annual highlights, and the packed calendar also includes sidewalk chalk art, a petting zoo, a pie-eating contest and arts and crafts vendors. February brings Book Across the Bay, a 10-kilometer cross-country ski race across the frozen Lake Superior. One thousand ice luminaries light the course. Other signature events include film, mural, and birding and nature festivals. The outdoor Big Top Chautauqua venue hosts big-name artists such as Brandi Carlisle and Lyle Lovett under a tent in nearby Bayfield. "We get some really incredible folks in this small little venue," Porter says.

Bike trails, highways and rural transit serve Ashland travelers

Ashland earns high walk and bike scores, with many errands accomplishable on foot. Pedestrian trails run along the lake and Fifth Street and connect with the Tri-County Corridor. U.S. Route 2 and Wisconsin Highway 13 are the main routes through the area, serving travelers to Duluth and Bayfield. Bay Area Rural Transit offers on-demand rides within Ashland, Washburn, Bayfield and the Red Cliff Reservation. Tamarack Health Ashland Medical Center provides comprehensive health care services, including emergency care, in town. Out-of-town travelers can catch flights to Minneapolis, Chicago and Fort Myers from Duluth International Airport, about 75 miles west.

Liz Coughlin
Written By
Liz Coughlin
Kyo Nguyen
Photography Contributed By
Kyo Nguyen

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Schools

Source:
GreatSchools: The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process. View GreatSchools Rating Methodology

Parks in this Area

Ashland Housing Trends

Housing Trends

Median List Price
$179,450
Median Sale Price
$172,500
Median Single Family Sale Price
$170,000
Median 2 Bedroom Sale Price
$362,000
Median Change From 1st List Price
0%
Last 12 months Home Sales
109
Median Home Sale Price YoY Change
-3%
Average Price Per Sq Ft
$121

Area Facts

Number of Homes
1,018
Number of Homes for Sale
21
Median Year Built
1980
Months of Supply
2.30
Average Single Family Home Size Sq Ft
2,336
Above the national average
1,929
Average Townhouse Size Sq Ft
585
Average 2 Bedroom Size Sq Ft
1,243
Average 1 Bedroom Size Sq Ft
806
Median Lot Size Sq Ft
10,454

Homes for Sale

Homes for Rent

Distribution of Home Values

Source: Public Records

Average Home Value





Source: Public Records

Property Mix - Square Feet

Ashland Has More Owners

Demographics

Total Population
7,770
Median Age
40
Population under 18
22.2%
On par with the national average
23.8%
Population over 65
21.8%
On par with the national average
19.1%

Finances

Median Household Income
$50,079
Significantly below the national average
$79,601
Average Household Income
$62,177

Education and Workforce

High School Graduates
95%
College Graduates
20.9%
Below the national average
34.1%
Advanced Degrees
7.2%
Below the national average
13.3%
% Population in Labor Force
66%

Weather

Annual Precipitation
38''
Average Winter Low Temperature
4°F
Average Summer High Temperature
76°F
Annual Snowfall
66''

Area Factors

Somewhat Bikeable

Bike Score®®

40 / 100

Car-Dependent

Walk Score®®

4 / 100
Source: Walk Score
Source: Walk Score

Walk Score® measures the walkability of any address. Transit Score® measures access to public transit. Bike Score® measures the bikeability of any address. CAP Index provides objective, accurate, and consistent data to help measure, compare, and mitigate crime risks.

Disclaimer: Certain information contained herein is derived from information provided by parties other than Homes.com. Our sources include: Accuweather, Public Records and Neustar. All information provided is deemed reliable, but is not guaranteed to be accurate and should be independently verified.
Ashland