Flowery Branch, on the eastern edge of Lake Lanier, is a small city that is steadily growing. Just over 40 miles from Atlanta and a dozen from Gainesville, it’s home to over 10,000 residents, about double the population in 2010. Much of the city’s appeal comes from its walkable Old Town district, once a single-street railroad town. “Old Town still has this historic, quaint feeling to it, and locals go there all the time for events,” says Billy Johnson, a Realtor with Lantern Real Estate Group. “So, you’ve got all this new, exciting development, but you also get Old Town’s charm.”
Many residents commute to Atlanta or Gainesville for work, but Flowery Branch industries include manufacturing and education. Mars Wrigley operates a gum factory just north of town that can leave a sweet smell in the air.
The charming town of Flowery Branch is currently experiencing vibrant growth, expanding its borders to welcome an influx of new residents who are eagerly relocating to this picturesque area.
Lake Lanier spans an expansive area of approximately 38,000 acres, showcasing a shimmering expanse of water that captivates visitors.
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Craftsman-style homes and a master-planned lake community
Homes in Flowery Branch have a median price of $440,000, slightly higher than nearby Gainesville and higher than the national median. In the city’s historic Old Town district, Craftsman-style homes date back to the late 1800s but rarely come on the market. Midcentury bungalows sit near Lake Lanier and tend to be expensive. Much of the city is filled with recently built homes and townhomes. “What’s great about these new houses is that there’s a lot more space in Flowery Branch, so they’re not built on top of each other like in other cities around Atlanta,” Johnson says. The master-planned community of Sterling on the Lake , less than 5 miles from downtown Flowery Branch, has several different neighborhoods, including an active adult community and the Preserve, with upscale estates.
In Flowery Branch, homes are rapidly emerging in abundance, often surpassing the national median price.
Sterling on the Lake is a sprawling neighborhood that boasts a variety of amenities designed to enhance the lifestyle of its residents near Flowery Branch.
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I-985 leads to Gainesville and Atlanta
Interstate 985 is just east of the city and can take drivers around 10 miles north to Gainesville or about 45 miles south to Atlanta. Traffic to and from Atlanta can get congested. The closest airport is Hartsfield-Jackson Atlanta International Airport, about 53 miles away, which has nonstop service to many domestic and international destinations. There is no hospital within the Flowery Branch city limits, but the Northeast Georgia Medical Center in Gainesville is a 613-bed hospital and a level I trauma center.
Fishing and boating are popular on Lake Lanier
Lake Lanier is a popular destination for fishing, boating and jet skiing. More than 10 million people visit the 38,000-acre lake each year. Just south of downtown, the Flowery Branch Bay Park has a fishing pier, and boat ramps are available at neighboring Hideaway Bay Marina. Alberta Banks Park has pickleball courts and a baseball field. Only around 10 percent of Flowery Branch residents live within a 10-minute walk of a park. The city states a goal of building more parks in the Old Town area in its Flowery Branch 2041 comprehensive plan.
Residents of Flowers Crossing take advantage of the picturesque waterfront, engaging in various activities such as fishing, enjoying leisurely lakeside strolls, and exploring the beautiful landscape that surrounds the lake.
Alberta Banks Parks is home to several pickleball courts where enthusiasts of all skill levels can enjoy this fast-paced and engaging sport amid scenic surroundings.
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Old Town is filled with local flavor
The Old Town district retains its charm with its historic buildings and train tracks running nearby. Art and antique shops, cafes and restaurants like Antebellum, which serves contemporary Southern food in an 1890s-style house, draw locals and tourists. The Flowery Branch Farmers Market is around the corner on Railroad Avenue and runs year-round on Thursdays. A summer market is held from May through September and a winter market is held from October through April.
There are also a couple of casual waterfront eateries with lake views. Chain restaurants, supermarkets and big-box stores are mostly found along I-985, where Stonebridge Village shopping center has a Publix.
Locals enjoy a vibrant shopping experience in the charming downtown area of Flowery Branch, where boutique stores and cozy cafes line the picturesque streets, inviting them to explore and unwind.
Flowery Branch hosts a vibrant weekly farmers market, where local farmers and artisans gather to offer fresh produce, handmade goods, and a delightful assortment of seasonal treats, creating a lively community atmosphere.
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City events and training camp at Atlanta Falcons HQ
Old Town has museums like the Historic Train Depot, a renovated, late 19th-century building that doubles as a community center. The city regularly holds Flowery Branch Block Party events with food vendors and family-friendly activities. The Music in the Branch event series brings live music to downtown’s Flowery Branch Amphitheater on the first Sunday of every month from May to October.
The NFL’s Atlanta Falcons have their headquarters and training facility in Flowery Branch. The team holds training camp at the 50-acre facility each summer, a portion of which is open to the public.
The annual Latin art festival takes place amidst the picturesque backdrop of Flowers Crossing, showcasing a colorful array of artwork, lively performances, and cultural festivities that celebrate the rich heritage of Latin American artistry.
Nestled in the charming town of Flowery Branch, the state-of-the-art training facility of the Atlanta Falcons boasts impressive amenities, serving as a cornerstone for the team's rigorous training regimen.
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Hall County Schools gets high marks
Hall County Schools serves more than 27,000 students across 38 schools and receives a B-plus grade from Niche. The city’s Flowery Branch and Cherokee Bluff high schools both earn A-minus grades.
Flowery Branch High School proudly earned an impressive overall grade of A- on Niche, highlighting its commitment to academic excellence and student development.
Cherokee Bluff High School proudly serves a diverse community of over 950 students, offering a vibrant learning environment where academics, extracurricular activities, and personal growth flourish.
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Crime rates below the national average
The city’s violent crime rate has fallen in recent years, while its property crime rate has slightly risen. Both rates are well below national averages.
The city experiences four seasons, with long, humid summers and short, cold winters. Hall County has a relatively high risk of tornadoes and lightning.
Written By
Ryan Kohn
Photography Contributed By
Bradley Parrish
Video By
Mark Barakat
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On average, homes in Flowery Branch, GA sell after 46 days on the market compared to the national average of 49 days. The median sale price for homes in Flowery Branch, GA over the last 12 months is $444,990, up 3% from the median home sale price over the previous 12 months.
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