Seguin is one of the fastest growing cities in the country
Seguin is often described as a big pecan orchard with a little town inside. This city produces over 3 million pounds of pecans annually and is home to the world's largest pecan statues. The statues are a nod to the city's agricultural roots, which shaped its identity long before the Texas oil boom of the 1930s. Seguin is one of the state's oldest cities and was founded in 1838. While agriculture plays a significant role in Seguin's economy, the city has gradually shifted toward manufacturing. "Seguin is a very blue-collar town with lots of manufacturing here. Thirty percent of individuals work in the manufacturing industry," says Josh Schneuker, Executive Director of the Seguin Economic Development Corporation and a resident since 2015.
Today, Seguin's population has grown to over 33,000, making it one of the fastest-growing communities in the United States. "From 2022 to 2023, we grew almost 8%. When we dive into the census data, we're the 21st fastest-growing city in the United States," Schneuker says. The arrival of companies like Tyson Foods and Georgia-Pacific has contributed to this growth, with the city now hosting more than three times the national average of manufacturing jobs. "We have large brand-name corporations like Caterpillar, which has about 2 million square feet of manufacturing space here," he says. "The Schaeffler Automotive Group is one of our largest employers." Part of this growth is due to its location, 35 miles from San Antonio and 53 miles from Austin.
Despite the influx of new residents and businesses, Seguin maintains a small-town atmosphere. The historic downtown main street offers a slower lifestyle, with its quaint shops and annual pecan-themed festivals that honor the community's farming traditions.
Downtown Seguin is a great place to shop, dine and explore.
Seguin is famous for it's beautiful pecan trees, some of which made the history books.
Historic Downtown Seguin seen from above.
Seguin has over 375 acres of green space spread over 12 parks.
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New retail developments include Seguin Crossing
Seguin is a smaller city with limited shopping centers, but locally owned mom-and-pop shops fill downtown. Dozens of small stores sell everything from antiques and gifts to museums, barbecue restaurants, bistros and a few distilleries. Redeveloped in 2023, Seguin Crossroads is a sprawling open-air mall on the city's east side. It's part of a larger shopping district with an H-E-B grocery store, several eateries and the Guadalupe Regional Medical Center.
The one thing the city still needs is big-box retail and chain restaurants, but that will be changing soon. In 2024, Seguin Crossing was announced to receive $25 million for over 135,000 square feet of retail space along the westbound Interstate 10 Frontage Road, marking one of the largest retail developments in over three decades. A significant part of business retention is due to support from the Seguin Economic Development Corporation. "We work very closely with our businesses to ensure we are retaining those companies and helping them expand, equipping them with the machinery and infrastructure needed to grow," Schneuker says. "It helps create a thriving ecosystem that retains more businesses."
Seguin is working on revitalizing its downtown by seeking developers to preserve buildings like Nolte National Bank and the Post Office. The city is establishing a downtown tax increment reinvestment zone to fund infrastructure and property improvements while creating space for new businesses. "We are working on a project to bring a technical college campus to our community—working hard to make that a reality. We are a blue-collar community, and having a technical college will align with our residents' needs to fill many jobs in our backyard," Schneuker says.
The Seguin Marketplace offers locals great retail options.
Seguin has many grocery store options, much like H-E-B and Walmart.
The modernized and updated Seguin Public Library.
One of Seguin's largest employers is Guadalupe Regional Medical Center.
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Local recreation along the Guadalupe River
Seguin has over 375 acres of parkland spread across 12 green spaces, lakes and riverside trails. Recreation often revolves around the Guadalupe River, which flows down from New Braunfels, inviting locals to kayak and fish along its banks. The heart of Seguin's outdoor spaces is Max Starcke Park, the largest green space in the city, covering 227 acres along the river. Initially opened in 1938, the Starcke Park Golf Course is a main attraction. Beyond the greens, the park has a wave pool, athletic fields, skate park and Barky Park. Though Seguin is a small town, it doesn't lack family-friendly activities. ZDT's Amusement Park features a roller coaster, go-karting and splash zones. Son's Island fronts the river and draws families during the summer for camping—a place where locals can get away without going far.
Max Starcke Park has a number of pavilions that can be rented for parties in Seguin.
Max Starke Park is a popular spot for families and groups of all ages in Seguin.
Park West features a variety of ramps and rails for skaters of all skill levels in Seguin.
Locals can enjoy a day on the River at Max Starcke Park.
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Honoring the city's roots at The Seguin Pecan Fest
Seguin takes pride in its small-town connectedness, bringing neighbors together with local events and festivals. One of the biggest highlights is the "Biggest Small-Town Fourth of July Parade in Texas." More than 100 floats go down Austin Street, and friends and families gather along the sidewalks to watch. Every October, folks look forward to the Guadalupe County Fair and Rodeo for five days of barbecue, live music and rodeo competitions. The Seguin Pecan Fest honors the city's agricultural roots with a pub crawl, an art market and all kinds of pecan treats. The Pape Pecan House is home to more than 8,000 nutcrackers in the Nutcracker Museum and features one of the world's largest pecans—a 10-foot-long sculpture on wheels that's hard to miss.
Kids and parents can enjoy a play day at ZDT's Amusement Park, open every Saturday.
Kids and play games and make friends at ZDT"s Amusement Park in Seguin.
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Mid-century housing mid-way between San Antonio and Austin
Seguin saw a population and housing boom in the 1950s when GIs returned from WWII, and the growth remained steady until the 2010s. The pace of development has recently increased, with over 20 residential subdivisions starting construction within city limits since 2020. As of January 2024, Seguin had over 11,500 total housing units, including detached single-family homes, condos, apartments and townhouses. Seguin plans to add 17,000 new homes, both multi- and single-family units, to accommodate the growing population. Housing options range from homes near downtown Main Street to newer developments on the outskirts. In 2023, over 900 houses were sold, with an average sales price of $300,658 and a median sales price of $289,945. Seguin's cost of living stands at 91 compared to the national average of 100, but like much of San Antonio, property taxes are higher.
Homes in Seguin TX, have large front and back yards.
Well- manicured lawns are a frequent sight in the Seguin, TX.
Victorian homes with Castel like features in Seguin, TX.
You can find many ranchers homes in Seguin.
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35 miles from San Antonio
Seguin is a car-dependent city 35 miles from San Antonio. The town is also 15 miles south of New Braunfels and 65 miles from Austin. Major highways include Interstate 10, State Highways 46, 123 and 130, along with U.S. Highway 90. Public transit is provided by Alamo Regional Transit (ART), which operates fixed bus routes and a paratransit program for medical appointments. Highways connect to Austin-Bergstrom International Airport and San Antonio International Airport for air travel.
Highway 46 traveling over the Guadalupe River.
Highway 90 gives locals a straight shot from Seguin to Lockhart and Austin.
Seguin is a quick hour drive from Austin, locals can take I-35 of I-90 North.
San Antonio is a quick 35 minutes from Seguin.
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Highschool football games at new Matador Stadium
Both the Seguin Independent School District and the Navarro ISD serve Seguin, with each district being home to award-winning schools. Private schools are also prevalent, with historic St. James Catholic School being the state's oldest continuously occupied school building. The Seguin ISD covers over 365 square miles and educates 7,500 students across 13 campuses. It offers alternative education options, like a non-traditional learning center, in addition to a wide variety of extracurriculars, like 5A high school sports teams. Matador Stadium is the district's new football complex funded by a $17.3 million bond project. Niche gave the district a B-minus. The Navarro ISD spans 86 square miles and earns a B-plus from Niche. It has four schools teaching more than 1,900 students, and the Navarro Intermediate School was named a Texas Honor Roll School for its consistently high academic achievements. For continuing education options, the private liberal arts and science college Texas Lutheran University offers small class sizes, over 30 majors and 60 specializations.
Seguin High School, home of the Matadors.
Navarro High School, home of the Panthers.
Seguin is well known for Texan Lutheran University.
Patlan Elementary School is a public school in the Seguin.
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Environmental factors and crime
Seguin experiences heat waves that can push temperatures above 100 degrees. Located along a river presents flooding risks, but only 16% of properties in Seguin face significant water damage risk over the next 30 years. Nearly 60% of properties have a moderate chance of wildfires, partly due to Texas's heat. Residents are advised to take precautions during the summer months, as July and August have an average temperature of 95 degrees Fahrenheit before accounting for the heat index.
According to FBI statistics released in September 2023, Seguin's crime rate is 8% above the national average. Violent and property crimes are slightly higher than average, though the city's rates align with the rest of Texas. Violent crime in Seguin occurs at a rate of one in 247 people, compared to one in 232 across Texas. Similarly, the likelihood of experiencing property crime is one in 49 in Seguin, while the risk in the state is one in 43.
The Guadalupe County Courthouse, found in Downtown Seguin.
The Powerplant Grill offers some of the best scenic views in town.
The park is named after Walnut Branch, a small tributary of the Guadalupe River in Seguin.
Pocket Prairie at Juan Seguin is home to a variety of native plants and animals.
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Written By
Pao Cordero
Photography Contributed By
Austin Rowdy Winters
Video By
Adam Barkley
Interested in learning more about homes in this area?
Reach out to
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an experienced agent in this area.
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