Within 10 miles of the Oklahoma border in North Texas, Vernon bills itself as the place “Where the Real West Begins.” The former pioneer town has grown a lot since cattle, coyotes and cowboys ruled, but ranching and hunting continue to play huge roles in the lives of its 11,000 residents. With 50 miles of rural land separating it from Wichita Falls, Vernon is a hub for much of Wilbarger County. “It’s a lot of farmland out there on either side, so it’s a good middle point,” says Bill Crouch, broker and owner of River’s Edge Realty. “I’ve got friends who have hunting leases out that way, and they drive to Vernon when they need to get to a town. They have everything you would need shopping-wise.”
Vernon welcomes you to Texas a few miles south of Oklahoma.
Ranching is a big part of Vernon history and present day alike.
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Hibiscus Capital of Texas
Agriculture, ranching and food processing contribute heavily to the local economy. In 2021, Vernon was named “Hibiscus Capital of Texas” due to the efforts of Texas A&M AgriLife, which has research stations nearby. With North Texas State Hospital and Wilbarger General Hospital located within the city limits, jobs in healthcare are readily available.
The nearest big city is Wichita Falls, about 50 miles away via State Highway 80. Commuter flights to Dallas-Fort Worth are available from Wichita Falls Regional Airport.
Vernon is known as the "Hibiscus Capital" of Texas.
The Wilbarger General Hospital is one of the main employers of the city.
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Fixer-uppers and historical homes
Lower-than-average housing costs are a top draw for Vernon homebuyers. The median home price is about $110,000, which is exceptionally low by Texas standards and nearly one-third the current national median. Fixer-uppers start at $50,000 to $100,000, while well-maintained older builds might sell for $150,000 to $250,000. “They have some historical homes that have been well taken care of,” Crouch says. Larger homes with thoughtful touches like wood-burning fireplaces and storm cellars fetch prices from $375,000 to $450,000.
Lower than average priced homes are a big draw for Vernon residents.
Vernon residents enjoy spacious yards.
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Sizzling good times in Bacon City, USA
Vernon’s cultural scene highlights the city’s key features. Exhibits at the Red River Valley Museum chronicle the history of Wilbarger County from the prehistoric era to the present day. May’s Santa Rosa Roundup Rodeo runs four days and draws thousands of spectators. A parade of classic cars rides through town during Summer’s Last Blast every August. The Bacon City, USA festival began as a centennial celebration for Wright Brand bacon, which has been produced in Vernon since 1922. Held in October, the event features live music, vendors and a food truck challenge.
Red River Valley Museum highlights the history of Vernon.
The Santa Rosa Roundup Rodeo is a big deal for many Vernon locals.
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Playing ball at Vernon ISD
The Vernon Independent School District gets a B-minus from Niche and is anchored by its robust sports programs, especially football, basketball and tennis. Vernon College offers two-year programs in cosmetology, nursing and other vocational fields.
The Vernon ISD is close to many residents.
The Vernon ISD is anchored by its top tier sports programs.
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Commerce on Wilbarger Street
Much of Vernon’s commercial activity takes place along Wilbarger Street, with grocery stores, auto parts suppliers and casual restaurants lining both sides of the thoroughfare. Walmart and Tractor Supply are located near Highway 287, near Vernon College. The downtown area features several handsome old brick buildings, some emblazoned with brightly colored artwork. One mural pays tribute to the late singer Roy Orbison, who was born in Vernon. The Vernon Main Street Program is working with merchants and property owners to boost economic growth and turn the downtown into a vibrant community gathering place.
Walmart is a short drive from most residents of Vernon.
You can spot many murals highlighting Vernon downtown.
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Places to hunt, golf and gather
The land surrounding Vernon is ripe for hunting whitetail deer, turkeys and hogs. Clubhouses and pavilions throughout the park system — including the poolside clubhouse at the aquatic center — make good venues for parties and reunions. Hillcrest Country Club members can tee off at the private 9-hole golf course.
Hillcrest Country Club is a great place to play golf.
Hillcrest Country Club offers many amenities for Vernon residents.
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Mosquito control and crime risk
Summers in Vernon are hot and sticky. The humid climate fosters an aggressive mosquito population, enough so that the city website includes advice on spraying and other control methods. According to the Texas Department of Public Safety, incidents of violent and property-related crime rose slightly from 2022 to 2023.
Written By
Adrienne Ryan
Photography Contributed By
Debbie Giesbrecht
Video By
David Strayer
Interested in learning more about homes in this area?
Reach out to
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an experienced agent in this area.
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Charming Country Home on 5.22 Acres - Move-In Ready with Modern Updates!Enjoy peaceful country living just 5 miles west of Vernon, Texas! This beautifully remodeled brick home sits on 5.22 acres and is ready for its next owner. Featuring 3 bedrooms and 2 bathrooms, this property offers modern comfort with timeless country charm.Completely remodeled within the last 4 years, the
Live water is a key feature of the 1787 +/- acre Dos Rios Ranch, as it is situated uniquely at the confluence of the Red and Pease Rivers, with over five miles of river frontage. This diverse property boasts excellent agricultural resources for livestock and farming, as well as opportunities for recreational hunting of waterfowl, deer, turkey, dove, and quail.LOCATIONThe Dos Rios
Owner Financing Available - View Terms Below.Welcome to a new and unrestricted subdivision just 14 minutes from downtown Vernon. Live free in wide open spaces.Property Overview:Address: 15001 US 70 Vernon, TX 76384Lots: 7 + 11Size: 30.24 acresKey Features:No Restrictions.Two Large Lots in One - Use & Invest at the Same Time.Priced about 39%
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