Serenity Plan

Del Webb is a nationally recognized residential homebuilding brand specializing in active-adult and lifestyle-oriented communities. Established in 1960, the brand is widely credited with pioneering the modern active-adult housing concept, delivering communities designed around lifestyle amenities, social engagement, and long-term livability. Today, Del Webb operates as a brand within PulteGroup, one of the largest homebuilders in the United States. As part of a diversified homebuilding platform, Del Webb focuses on serving buyers seeking a maintenance-light lifestyle supported by thoughtfully planned neighborhoods, community programming, and amenity-rich environments. Del Webb communities are known for features such as clubhouses, fitness and wellness facilities, walking and recreation spaces, and organized lifestyle activities, reflecting the brand’s emphasis on connection, convenience, and quality of life. While historically centered on 55-plus homebuyers, the brand has evolved to address broader lifestyle preferences while maintaining its core focus on active living. The brand benefits from centralized corporate infrastructure provided by its parent organization, including shared finance, legal, technology, and operational resources. This structure allows Del Webb to maintain a consistent national brand identity while executing projects across multiple U.S. markets. With decades of experience and a strong reputation in the active-adult segment, Del Webb remains one of the most established and trusted lifestyle brands in U.S. residential development.