ROOTED Real Estate is a local, independent boutique firm. Founded by Broker Owner April Johnson in 2025 with experience in the Madison area real estate industry since 2011 in both the local independent brokerage model and a large nationwide company model. At ROOTED, we believe we can offer superior services with the care, focus, catered resources and innovative solutions our clients need and deserve. Integrity is at the core of everything we do. We take pride in building strong, lasting relationships with our clients based on trust and transparency. Our commitment to honesty, professionalism, and ethical practices ensure that you can rely on us to provide the highest level of service, while helping you achieve your goals with confidence and peace of mind. When you work with us, you're not just another transaction- you're a valued partner, and we are dedicated to making your experience exceptional. Reach out anytime for a free, no obligation consult at April@ROOTEDRealEstateWi.com or 608-358-7481.
More about me and my background: I am a lifetime Madisonian who attended K-12 at Madison public schools and graduated from UW-Madison earning a Bachelor of Science in Horticulture. Prior to Real Estate, I worked in residential landscaping with native plants, rain gardens, and retaining wall and patio construction. I also have a background in the restaurant industry and value hard work, efficiency, and excellent customer service. My interest in homes and remodeling began as a young helper on projects with my parents. One of my favorite TV shows from as far back as I can remember was This Old House. I have personally gone through the construction process of a new home (as well as with numerous clients) and have learned priceless remodeling knowledge by completing projects such as wall removal, drywall, trim work, tile, hanging doors, and hardwood flooring. I'm intrigued by green building techniques, and have had geothermal heating, radiant floor heating, and extra insulation installed in my own homes.
As hobbies, I enjoy volleyball, biking, boating, kayaking, snowboarding, cross-country skiing, and home improvement projects. I especially enjoy spending time with my family, two dogs, and with the many wonderful dogs and fellow volunteers at the Dane County Humane Society where I have volunteered since 2006.
Home Types:
House, Townhouse, Condo, Lot/Land, Multifamily
Years of Experience:
15
Education:
University of Wisconsin, Madison
