Elana was born and raised on the Upper East Side of Manhattan and hails from a real estate family. Her knowledge of New York City and passion for the business are evident from the moment you meet her. Elana has built a strong network of buyers and sellers and always thinks freely to get deals done in both strong and challenging markets. She has an acute sense of what people want, listens to her client’s needs, and strategically brings buyers and sellers to the table. Elana transacts in some of Manhattan's most prolific buildings including 432 Park Avenue, upscale co-operatives, and new developments. Elana has ranked in the Top 20 Agents for New York City Sales at Douglas Elliman for the 1st, 2nd, and 3rd Quarters of 2019. In July 2019, Elana was featured in The Real Deal for her luxe and notable sale at 432 Park Avenue representing the purchaser.
Elana is a serial entrepreneur with a strong background in marketing, sales, and creative directing. Prior to joining Douglas Elliman, she built a thriving international clothing brand that was carried in over five hundred retailers worldwide, worn by top A-List celebrities, and she conducted several rounds of fund-raising.
Elana is focused on finding the best properties for her discerning real estate clientele and achieving the highest return for her sellers. Her experience and background as a Creative Director add tremendous value when branding a property for sale. Positioning, strategizing, and marketing real estate product in a way that separates them from the competition are paramount to Elana's approach to her clients. Collaborating with buyers and sellers of fine NYC real estate, Elana is an expert when it comes to negotiating skillfully in her client’s best interests. The honesty, confidence, sales savviness, and dedication she exudes are truly unmatched and hugely endearing. Her belief that reputation is everything and integrity is paramount has catapulted her success and cemented her loyal network.
A graduate of Dalton for high school and Boston University, Elana went on to excel in business and embrace the excitement of real estate. She loves the energy and creative vibe of New York City, not to mention the incredible restaurants and cultural offerings that make her hometown her favorite city in the world.
