Erik Reider

As a highly experienced, top producer in the San Francisco real estate market, Erik Reider provides clients with real estate industry expertise, a deep familiarity with the market, a keen understanding of the business environment, and dedicated, personalized service, whether he works with you to buy or sell your home. Erik helps his clients understand the trade-offs inherent in a complex market, and he facilitates the process so that his clients have a hassle-free experience and a successful outcome.

Buying or selling a home is one of your most important decisions and biggest investments in life, and Erik's skills will take the stress and guesswork out of an otherwise daunting task. With Erik’s support as a knowledgeable professional partner, you can confidently expect a smooth process and a successful transaction at the best possible price. “He sweats the details, so I don't have to,” said a recent client who, with Erik’s help, sold his home and found his dream house.

When selling your home, Erik markets and presents it in a way that maximizes its appeal and highlights its competitive strengths. If staging is called for, Erik works closely with a stager to ensure that it is tailored to the needs and aspirations of the target buyers, the floor plan, and the architectural style of the home. With superb attention to detail, Erik develops the marketing materials (website with interactive virtual tours, floor plans, and neighborhood videos; online media; and print materials) to showcase the property and make it stand out among the competition. These elements combine to tell the story of your home's unique appeal. And, most importantly, he negotiates a transaction that is most advantageous for you, ensuring that your home sells for top dollar, with the most favorable terms.

When you are in the market to purchase a home, Erik uses his broad, deep knowledge of the city and its neighborhoods to zero in on the properties that most precisely match your preferences and the way you live. His personalized, relationship-oriented approach will get you the house that’s perfect for you. He understands that as a buyer of a house or condominium, you’ll know it when you see it: the place that speaks to you, the property that already feels like home, a house or condominium that’s a reflection of who you are.

With an MBA from Georgetown University and several years of experience in marketing and finance at such prestigious firms as Chase Manhattan and Sotheby’s, Erik has the business acumen needed to guide you through every stage of complex real estate transactions, from negotiations and inspections to financing. A longtime resident of San Francisco, Erik grew up in Scandinavia, where architecture and cultivating well-designed, beautiful homes is a national pastime.