Gregg, an attorney and graduate of The Wharton School of Business, is the Founder and CEO of Pendulum Property Group, a Westchester, NY boutique. Pendulum delivers a differentiated value in the market, acting as consultants rather than sales people.
Gregg believes that quality data drives good decisions for both Sellers and Buyers. In addition to leveraging his finance and investment banking skills to supply his clients with curated insight (not just a few comps) to support their decision making, Gregg educates the masses with weekly, monthly and quarterly market insights through his multiple Facebook Groups, including the 1,100+ member Scarsdale Housing Market (20+) Scarsdale Housing Market | Facebook
For Sellers, Gregg’s goal is to help maximize the home’s value while executing an effective and smooth sales process. In addition to delivering a comprehensive pricing
strategy, updated continuously to reflect market changes, Gregg, with the help of professional stagers, identifies “high impact” improvements the Sellers can make to increase their home’s marketability. Then, by charging his clients less than the competition, Gregg enables his clients to afford many of these improvements, the
execution of which Gregg oversees. Finally, Gregg delivers best-in-class photography, video and marketing to drive buyers to his clients’ homes.
For Buyers, once a property is identified, Gregg’s goal is to ensure his clients are well informed. In addition to providing a wealth of data, whether on a town, neighborhood, house or entire building or complex, Gregg spends showings pointing out “less favorable” aspects of a home in order to provide a balanced view for his clients. Gregg would rather his clients “not buy a home” than “buy the wrong home.” In order to help his clients increase their buying power and improve their chances of success in a competitive market, Gregg shares his commission with his clients.
Gregg is extremely knowledgeable about the Westchester housing market, having grown up in Scarsdale, the son of a realtor, and returning to the area to raise his family. He also has a deep understanding of mortgage products, and created an online channel for a NYC mortgage brokerage. Gregg has 20+ years of business experience, including 10 years at a Fortune 500 Company working in product management, marketing and business strategy.
In his effort to help alter the antiquated real estate model, Gregg founded Pendulum to “swing the power” to the customer.
