Lara Palles

With a legal background and years in both commercial and residential real estate, Lara brings sharp negotiation skills, a strategic mindset, and a data-driven approach to every deal. She knows how to price, position, and market a property for maximum impact, combining proven strategies with creative solutions that get results. For buyers, Lara goes beyond the MLS, tapping into hidden opportunities, neighborhood insights, and her extensive network to uncover the right home. For sellers, she builds customized marketing campaigns, coordinates impactful staging, and ensures every detail is handled with precision. After growing up in the Chicago area, Lara moved to the Valley with her husband in 2007. They lived in Phoenix before settling in Scottsdale when their third child was born. Lara's advocacy for schools and community makes her a trusted guide for families moving into the area.