Liza Luna-Chan

Liza Luna-Chan: Real Estate & Financial Solutions Expert
My 5-star reviews across Google, Zillow, Yelp, Facebook, and NextDoor speak for themselves. I published “The Secret of Wealthy Home Sellers,” a practical guide to getting top dollar for your property. With over 30 years of combined experience in real estate, marketing, and media, I bring value to my clients. My goal is to help them build, protect, and grow their wealth through real estate. I offer a plethora of resources to help them make strategic decisions in financial planning. The resources I provide help landlords and homeowners protect their property investments and build their wealth.
I began my journey as a real estate investor, which led me to earn my real estate license so I could better serve others navigating the market. Over time, I saw the urgent need for homeowners and investors to not only maximize their tax savings but also protect their assets and families. That’s why I expanded my services to include life and disability insurance options that can double as retirement planning tools. These tools offer clients safer, more predictable alternatives to volatile retirement accounts.
As a former TV news reporter and LAUSD teacher, I bring unmatched communication skills, in-depth knowledge of California neighborhood and a love of educating clients so they feel empowered, not overwhelmed. I know how to communicate clearly, advocate, and guide clients through complex decisions with confidence. I’m multilingual. I am fluent in Spanish, English and know some ASL. I have the ability to greet international buyers in Mandarin, Korean, Farsi, Japanese, Tagalog, and Armenian.
From a young age, I was taught the art of negotiation. As I entered the world of sales, I had the opportunity to refine and sharpen those skills. Over time, I became a master negotiator, learning not only how to close deals, but how to create win-win outcomes.
Today, I specialize in working with landlords, inherited properties, and new construction. I partner with professionals who help clients navigate tax strategies like the DST 1031 and 1033 exchanges, often through our free “Lunch & Learn” events at Fleming’s Prime Steakhouse in Pasadena. I also offer sellers access to my exclusive network, including a trusted Estate Sale companies, to help assess the value of their belongings before any cleanout begins. Attorneys, paralegals, and title companies that help navigate living trusts and complex title needs during the sale of their home.
And when it comes to marketing homes, I use cutting-edge technology like lead-capture texting tools, dynamic social media content, and carefully crafted social media listing campaigns to make sure your property gets the attention it deserves.
Whether you're selling an inherited home, duplex, multi-unit apartment complex or looking to secure your financial future with tax-smart planning, I am not afraid to go the extra mile. I have even traveled to the Bay Area to sell properties.
Make sure to contact me for options to save on capital gains tax if you're looking to downsize or sell your investment property. Friends don’t let friends pay higher taxes than they have too…
?? 5-star reviews on Google, Zillow, Yelp, Facebook, NextDoor & YouTube.
?? Real estate. Insurance. Retirement. Tax-smart strategies.
?? Serving Greater Los Angeles, the Valley, and beyond.
?? Google me.
?? Read my book.