Mark Updegraff

Mark Updegraff – Rochester’s Premier Real Estate Expert | Broker | Investor
With over a decade of experience in real estate brokerage, redevelopment, and investment, I am recognized as one of Rochester, NY’s best real estate professionals. As the founder and leader of Updegraff Group Realty, I specialize in helping clients achieve unparalleled success across a wide range of real estate transactions, including investment properties, luxury homes, waterfront estates, and commercial developments.

Your Success Is My Priority

My mission is to deliver customized solutions that meet the unique needs of each client, whether buying, selling, or investing. I combine deep market expertise with an innovative, data-driven approach to uncover opportunities that maximize value. From historic properties in Park Ave and East End to luxury waterfront homes on Lake Ontario and the Finger Lakes, I help clients navigate the Rochester market with confidence.

As an investor and developer, I understand the key factors that matter most to buyers, sellers, and developers. My extensive background in construction, redevelopment, and market analysis allows me to guide clients toward informed and profitable decisions.

Proven Expertise Across Asset Classes
Whether you're looking for a luxury home, a high-yield investment, or a commercial property, I bring a track record of success across various property types, including:

Luxury Homes: Helping sellers achieve record-breaking prices and connecting buyers with their dream homes in neighborhoods like Brighton, Pittsford, and Fairport.
Waterfront Properties: Assisting clients in finding exclusive estates on Lake Ontario and the Finger Lakes.
Investment Properties: Guiding seasoned investors and first-time buyers through multifamily, mixed-use, and value-add opportunities.
Commercial and Industrial Real Estate: Navigating transactions in warehousing, logistics, and adaptive reuse projects.
Development Opportunities: Leading clients from raw land acquisitions to completed developments.
Why Clients Choose Mark Updegraff
Best-in-Class Service: My team and I are committed to integrity, transparency, and delivering exceptional results in every transaction.
Local Market Expertise: With decades of experience living and working in Rochester, I have unparalleled insight into the region’s neighborhoods and market trends.
Data-Driven Strategies: I leverage cutting-edge market analysis and a hands-on understanding of construction to identify high-value opportunities.
Client-Centric Approach: Empowering clients with the knowledge, resources, and confidence needed to succeed.
Success Stories
"Mark helped me sell my Brighton home at a record-breaking price per square foot, then guided me to purchase a new home with equity upfront. His expertise and negotiation skills are unmatched!"
– Emily R., Home Seller

"I trusted Mark with my first investment property, and he delivered beyond expectations. His knowledge of multifamily housing and market trends is invaluable."
– John D., Investor

"Mark and his team turned what seemed like a complex industrial deal into a smooth transaction. His understanding of construction and real estate is a game-changer."
– Michael R., Developer

Let’s Work Together
Whether you're buying, selling, or investing in Rochester, NY, my team and I are here to help. From luxury homes in Brighton and Pittsford to waterfront estates on Lake Ontario, we deliver results that exceed expectations. Contact me today to discuss how we can achieve your real estate goals together.