Nicole Nicolay

Nicole is a full-time Realtor who absolutely loves where she lives…in LIVERMORE! She grew up in Pleasanton and has been living in Livermore with her family for the last 13 years. Like she said, she loves it here. The community is diverse, eclectic, and fun-loving. They have the world’s fastest and smallest rodeo and the oldest family-owned winery in the country. They are relaxed and refined and have something special for everyone! Check out her newest video series…Livermore Bucket List. Nicole believes the best journey takes you home…and she is passionate about helping her clients take the right steps to get to where they want to be. But she has not always been an award-winning Realtor.

She avoided becoming a realtor for 2 decades. Her parents are the most amazing Realtors she knows. They have been helping their clients buy and sell real estate in the TriValley for nearly 30 years. So, Nicole grew up in the business. But instead of joining them, she went off to college where she got a degree in Environmental Science and her teaching credential. She taught 1st and 2nd grade for 7 years and LOVED it! But when she got pregnant with her first child, she decided to take some time off.

While being a mom to two absolutely awesome kids is her greatest honor and privilege, she needed something more. Something that would provide her with the flexibility of spending time with her kids but fulfill her inherent drive and creativity. So, Nicole became a mompreneur and launched her first startup company.

Like any new company owner with zero marketing budget, she discovered that blogging would become her most successful strategy for building her brand and generating business. Her first company, Effektive Solutions, created a product that delivered valuable on-demand marketing resources to title operations, title reps, and escrow officers throughout the west coast. That company would later be acquired by Fidelity National Financial.

The incredible bonus of being an early adopter of blogging was that Realtors across the country were not only following her posts to learn from her, but they also wanted her to teach them how…and in person! So, it was not long before Nicole was traveling far and wide teaching on blogging, content strategy, and social media.

For almost a decade Nicole found herself speaking in everything from a small conference room to a giant 12,000-person arena. And it was FUN! She loved being able to teach and speak in these settings and meet Realtors from all over the world. Speaking at these events definitely fulfilled the teacher in her. And then it happened again…this momprenuer became a serial entrepreneur by launching another company. Agent Evolution quickly became the premier custom website company for discerning real estate professionals looking to stand out from the status quo.

While traveling and speaking gave Nicole the opportunity to work with every major real estate brand and the National Association of Realtors, there were two incredible kids growing up way too fast at home. She needed to make a change. But focusing her efforts at home was bittersweet! She got to spend more time with her family and her company was acquired by IDX Broker. Sounds Like a win-win, right?! But she was left without a job and without an outlet for her intense drive.

After finishing Ironman Lake Tahoe, Nicole realized many things. (1) Her journey was not really over; it was just beginning. (2) Her family became more active as a result of her focus on training. (3) She was stronger than she ever thought she was. (4) Doing things that scare her help her learn and evolve as a person…whether she fails or succeeds.

Nicole continues to train and race. She absolutely LOVES riding her bike along her favorite Livermore backroads. There are some things you can only see from the perspective of cycling. After finishing Ironman Lake Tahoe, she raced and finished 10 more Ironman 70.3s, Escape from Alcatraz, and recently finished her second full Ironman at the first annual “Ironman Santa Rosa”. Nicole went to Sonoma State University…so it only made sense to rock an Ironman in her old college stomping grounds. She is honored to be racing as a member of #BettySquad17, representing strong and fearless women who live ALL IN!

And that pretty much sums Nicole up…she’s ALL IN! Whatever she does…whether it is working with her clients, selling a home, being a mom, speaking at an event, training for a race, teaching cycle… she does it fueled with passion, drive, creativity, and love.

If you are ALL IN for whatever you do and whatever you love…connect with Nicole! You can send her a message.