

About Peter
With a sharp business acumen refined over 20 years as a Senior Director of Sales for multiple Fortune 500 companies, Peter Heines brings world-class professionalism, strategic negotiation expertise, and an unwavering commitment to client success to the San Diego luxury real estate market. His extensive background in the Consumer Goods Industry developed a highly transferable foundation in negotiation, management, problem-solving, innovation, technology integration, and deep market knowledge—skills that give his clients a measurable advantage when buying or selling a home in Poway, Rancho Bernardo, and the surrounding communities.
Peter believes that truly exceptional representation begins with attentive listening and crystal-clear communication. While many buyers and sellers feel disconnected from their agents after an initial agreement is signed, Peter maintains active, ongoing communication at every stage. He ensures his clients are informed, supported, and strategically positioned through the entire transaction.
Specializing in high-end properties and the competitive Poway and Rancho Bernardo luxury home markets, Peter approaches each listing with a creative strategy and customized insight. He evaluates a home’s unique features, aligns them with current market trends, and applies his comprehensive “360-degree market strategy” to maximize visibility, engagement, and results. This includes professional staging, strategic pricing, targeted digital exposure, and refined negotiation—all designed to secure the strongest outcome for his clients.
Peter’s results speak for themselves. As a top-producing San Diego real estate agent, he received the Gold Recognition of Excellence Award from the San Diego Association of Realtors for surpassing $30M in annual sales in 2022, 2023, and 2024, ultimately exceeding $33M in individual yearly volume. Additionally, he earned a ranking in the top 1.5% of agents nationwide by WSJ RealTrends Verified—a testament to his elite performance in a highly competitive field.
Beyond the accolades, Peter’s true pride lies in the trust of his clients. His business thrives on referrals and repeat relationships, built over years of exceeding expectations and delivering results with integrity and professionalism. He sees every client partnership as a responsibility and an honor—and remains deeply committed to providing concierge-level service with compassion, transparency, and strategic execution.
Whether you’re searching for a luxury home in Poway, looking to sell a property in Rancho Bernardo, or seeking trusted guidance for your next San Diego real estate endeavor, Peter offers unmatched insight, market intelligence, and a client-first approach that ensures an elevated and successful real estate experience.
Transaction History
- 1 Year
- 2 Year
- 5 Year
Neighborhoods Peter is Experienced In
Peter's Listings and Deals
Awards and Designations
- NAR - National Association of Realtors
- ABR - Accredited Buyer Representative
- MRP - Military Relocation Professional
Other Experience
Peter's Reviews
1/3/22Phillip Zeto
Dawn and I are very happy to write a review for Peter Heine’s. I was interested in selling my home over a year ago but was not quite ready to pull the trigger. When I finally needed to sell my home, Peter went right to work and told me what I needed to do. Peter is not a typical sales agent and does not impose any actions but rather has the best advice in the industry. He is a patient and a pleasant person to talk to and goes the extra distance to see how you are doing and keeps you well informed of the entire process.
Since we had already relocated out of state, we needed personal items taken care of and Peter didn’t even hesitate to help us and went well above and beyond what most Real Estate agents do. Peter knows his audience and can suggest and get you the best possible market price for your home. Against my own suggestions, I listened and did what exactly what he told me to do. In less than 2 weeks and 1 open house, we had 9 offers and closed in less than a month. My wife and I are still in shock and awe. Best friend you can ever have in the industry and worth his weight in gold and I would recommend no one else.
11/24/21Jason Julius
Peter Heines Is The Best Agent In San Diego. Peter was absolutely diligent, communicative, and professional throughout the process of selling our home. There was not a moment where we did not fully understand and appreciate all that was occurring - from staging, to showing, to negotiations, to escrow, to closing. I can't express how much I appreciate his hard work and absolutely recommend getting Peter involved in your sale from day one. Thank you Peter!!
8/18/21William Beason
Peter did an excellent job representing us. He articulated appropriate expectations, provided good guidance, communicated well throughout the process, and delivered results exceeding our expectations. We whole heatedly recommend Peter.