Reid has always been fascinated by buildings. As a youngster, when most of his peers wanted to be firemen, his career ambition was to be an architect. Yea, he was that weird kid in fourth grade reading the book on Frank Lloyd Wright when everyone else was into Star Wars. He once made a really intricate scale model of Falling Water out of toothpicks (like he said, weird). To this day, he still enjoys looking at uniquely shaped structures, giving him something with character. Fast forward through high school and college (a Cognitive Science major at UC San Diego if you're curious) and you find him as the sole proprietor of his own appraisal business. Somewhere along the way, he started to become curious about what other people thought about buildings. He wondered what features made property more popular, and as a result worth more. Do people pay more for location or size? What amenities have the greatest return on investment? What about solar panels? He wanted to know it all. Appraisals were great; he got to see the insides of thousands of homes in a huge range of prices, and each was a unique puzzle that he had to figure out. Life was good. But then Reid started to notice something. He would start to linger after his appraisal inspections, talking to homeowners, sometimes for up to an hour, about the market, real estate in general, and schools most specifically. This soon became the highlight of his (professional) day, and he began to dread having to actually type up the report. At around the same time, he had a number of good friends who started their own home searches. Wanting to be as helpful as possible (without misrepresenting his role) he was happy to provide them with information and watched as they went through their own process of finding a home. Seeing their joy at finding a home in which to start their families, he supposed it sparked a desire in him to serve a greater purpose in life. As an appraiser, ultimately, he worked for the banks as a sort of risk mitigator. He didn't want to be a "cog in the machine" anymore. So, he became a realtor. Buying and selling a home is often a very emotional process. It can be among the biggest decisions a person or family makes in life. It's a decision on where to set down roots and build memories. Being a part of this process is one that he takes very seriously and with a great deal of pride. His clients aren't just numbers; they are husbands, wives, kids, parents, young professionals, and retirees. . .and he loves helping them all.