Susan K Sanford

Susan brings over 30 years of marketing, media and sales experience to the world of real estate. Her expertise with helping clients through the process of buying and selling in the corporate world made her transition seamless to residential and commercial real estate sales and consultation. She has found that her love of sales is much more about the social interaction – getting to know people better and helping them fulfill needs – than the business elements. That said, her years of transactional experience helps to create a high-quality, professional experience that reduces stress, produces satisfaction, and helps people she cares about find the property of their dreams.
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Susan is a community activist and utilizes her management and marketing skills to bring opposing sides together
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Susan graduated from Northern Arizona University with a B.S. in Business Administration - emphasis Marketing. Her first job in the advertising industry was working for Jerry Della Femina - famous for marketing difficult products. Prior to becoming a REALTOR, she spent the next 30 years working as a sales director for media companies such as Viacom (MTV Networks, Nickelodeon, Paramount and CBS), Time, Inc. (People, Sunset, Fortune, etc.), The Los Angeles Times and Harvard Business Review. Her negotiating skills are top notch and she has an innate understanding of how to price.
The move from Phoenix to Los Angeles felt temporary until she reared her children in the city. She is now a true Angeleno and has found joy in becoming an advocate for her Carthay community and volunteering at local non-profits.
As an experienced real estate investor, Susan has bought and sold multiple residences for herself and has a great understanding of what it is like to buy and sell for business and investments.