Since 2006, top producer Lori Goto has been a trusted partner to hundreds of buyers and sellers in the growing Austin metro area. As she facilitates her clients’ exciting real estate ventures, Lori’s kindness, patience, and perseverance support each distinct relationship, creating a solid foundation for success in Austin’s competitive market.
Born and raised in Honolulu, Hawaii, Lori embodies the balanced, collaborative energy of the aloha spirit. Through her calm and direct demeanor, she creates a relaxed and fluid atmosphere that immediately puts people at ease. Her vast industry knowledge is matched by her emotional instincts and flawless communication style, which she customizes to each client’s preference. Lori knows that a home is the largest investment most of her clients will make, and her objective is to help them make decisions that maximize their investments — now and in the future.
Lori’s expertise has consistently earned her many awards, including Platinum Top 50 REALTOR® and Texas Monthly Five-Star Professional. Lori pioneers efficient solutions that overcome any obstacle, putting her extensive talents and resources into action on her clients’ behalf. Though she works to balance what’s important to all parties involved in a transaction, she never backs away from using her fierce negotiation skills to ensure her clients achieve their ultimate goals.
Along with a list of extensive accolades and accomplishments, among them, being featured on HGTV’s “My First Place,” Lori has been a proud Texas resident since 1989. She loves living in Austin with her husband, David, and is thrilled to continue to support her clients with Encore Real Estate.
AWARDS
Five Star Professional Award Winner — 2011 to 2017, 2019, 2020, 2021
Asian Real Estate Association of America (AREAA) A-List — 2019
Diamond Club $10M+ Top Producer — 2020
Sapphire Circle Top Producer — 2018, 2019
10-Year Legend — 2020
Platinum Top 500 REALTORS® — 2019
Platinum Top 50 REALTORS® Winner — 2011, 2013, 2014
Platinum Top 50 REALTORS® Finalist — 2011 to 2019
CERTIFICATIONS AND DESIGNATIONS
Accredited Buyer’s Representative (ABR®)
Certified Luxury Home Marketing Specialist™ (CLHMS)
Certified International Property Specialist (CIPS)
Certified Negotiation Expert (CNE)
Certified New Home Specialist™ (CNHS)
Certified Residential Specialist (CRS)
e-PRO®
GREEN
At Home With Diversity®
Residential Construction Certified (RCC)
Homeward Certified
VOLUNTEER:
Texas Realtors:
2020-2001 Committee member
2022 Committee Liaison
2023 Vice Chair Diversity Committee
Austin Board of Realtors:
Board of Director 2024-2026
2024 Diversity Committee Vice Chair
2020-2021, 2023 Diversity Committee
2022-2023 Housing and Foundation Committee
Asian Real Estate Association of America
2022 &2023 AREAA Austin Board Advisor
2021 National AREAA A-List Chair
2020- National AREAA A-List committee
2019- President AREAA Austin Chapter
2017 - 2018 Treasurer
2016 - 2017 City of Austin Liaison AREAA Austin
Philantropy Education Organization since 2013
Star Scholarship Committee
Home Types:
House, Townhouse, Condo, Lot/Land
Years of Experience:
19
