Lubbock’s nickname, “Hub City,” is a nod to its status as the economic and educational center of the South Plains region. The 10th-largest metro area in Texas is often overshadowed by its bigger brethren, but the city of 266,000 benefits from a burgeoning art and music scene in Downtown Lubbock , plus an abundance of wineries and recreation. “You get that small-town feeling, but with everything you need, like in a big city,” says Rachel Smith, a lifelong Lubbock resident and real estate agent with Keller Williams Realty. “The biggest draw for Lubbock is the quality of life paired with the professional growth opportunities,” adds Katherine White of the Lubbock Economic Development Alliance. “You’re able to pursue the job you want and have the life you want to live.”
Lubbock has several water towers, each proudly displaying the city's name.
The Metro Tower has predominantly soared over downtown Lubbock's skyline since 1955.
Discover one of West Texas' finest wineries in Lubbock at McPherson Cellars Winery.
Attend the summer annual concerts held at Buddy Holly Center in downtown Lubbock.
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A thriving cultural district and Buddy Holly’s legacy
An oversized pair of horn-rimmed glasses sits outside the Buddy Holly Center, a tribute to the iconic musician born and raised in Lubbock. Art galleries and a flourishing music scene pop up in the city’s cultural district, where the Buddy Holly Hall of Performing Arts and Sciences hosts live bands, ballet and theater productions, and the monthly First Friday Art Trail invites the community to take self-guided tours of nearby galleries. In April, the Lubbock Uncorked festival showcases High Plains wines with tastings and classes at the American Windmill Museum. Other annual events include August’s Hub City Comic Con and Buddy’s Birthday Bash, held in early September to celebrate the Lubbock legend.
Lubbock hits the ace for disc golfers, with several courses in the area, including a few within city parks in Parkway-Cherry Point and University Pines . Catch-and-release fishing is popular at neighborhood ponds and lakes, and mountain bikers and hiking enthusiasts appreciate the abundance of canyon trails, many within an hour or two of the city.
The American Windmill Museum hosts Lubbock Uncorked, featuring top wines from the area.
Buddy Holly Hall of Performing Arts and Sciences hosts live events all year long in Lubbock.
An oversized pair of horn-rimmed glasses sits outside the Buddy Holly Center in Lubbock.
Catch-and-release fishing is popular at neighborhood ponds and lakes all around Lubbock.
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The heart of Texas wine country
Lubbock is in the Texas High Plains, a 40,000-square-mile region known for its viticulture. “We grow about 85 percent of Texas wine grapes here,” White says. A cluster of wineries gathers around the city’s perimeter, pouring subtle Syrahs and zesty Fumé Blancs in guided tastings. Since it’s also close to cattle country, many area restaurants feature locally sourced beef, often translated into Texas barbecue. Tapas bars, saloons and cocktail parlors provide sips and nibbles in the Depot District. Nearby, the “Chilton Mural” advertises Lubbock’s signature cocktail, a blend of vodka, lemon juice and club soda with a salt rim. The South Plains Mall is home to the only IMAX theater in the region, along with department stores like Dillard’s and JCPenney and dining establishments suited for everything from Sunday brunch to date night. At Canyon West, another retail and restaurant complex near West End , shopaholics choose between more than 50 well-known chain stores and eateries.
The South Plains Mall is home to the only IMAX theater in the Lubbock region.
The "Chilton Mural" advertises Lubbock's signature cocktail in the Depot District.
Visit McPherson Cellars Winery in Lubbock, one of West Texas' top wineries.
Lubbock has department stores like Dillard’s, offering a wide range of fashion, home goods.
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A stable housing market with a low median price
Lubbock’s housing market is best described as solid and stable. The current median home price is around $233,000, significantly lower than the median price for the U.S. Home values have stayed about the same over the past two years, and properties typically sell within 44 days, in lockstep with the national average. Tiny starter homes in communities such as North By Northwest cost as little as $50,000 to $100,000, while larger homes that have been well-maintained or recently constructed might be priced from $200,000 to $325,000. Large contemporary builds typically command prices from $350,000 to $500,000. On the city’s southwestern outskirts, luxury estates preside over properties measuring several acres, mostly fetching prices in the $1 million to $1.5 million range.
A mid-century brick ranch home is a minimalist-style house with a low profile.
A custom two-story, multi-million-dollar home sits on the outskirts of Lubbock.
A beautiful 21st-century, one-story stone home with modern amenities and elegant details.
A charming small cottage farm home nestled in the open farmlands of Lubbock.
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Jobs in manufacturing, agriculture and education
Several companies have expanded in the Lubbock region, citing its skilled labor force as a primary reason. Leprino Foods recently completed construction on a dairy processing plant, and Tropicale Foods brought 500 new jobs to the area when its new facility began production in 2023. As Texas Tech University teams up with industry giants, companies like ARMtech and Vexus Fiber are also popping up around Lubbock. X-Fab, a local manufacturing facility, designs semiconductor devices, and jobs in education are readily available, with Texas Tech acting as a major player. Additionally, many Lubbock residents work in agriculture. Jobs in the cotton industry are available seasonally, and area manufacturers focus heavily on farming equipment.
Tropicale Foods created 500 new jobs when its Lubbock facility began production in 2023.
Vexus Fiber stores are popping up in Lubbock, offering top internet service.
Lubbock-area manufacturers specialize in farming equipment for local agriculture needs.
X-Fab Texas brings technological advancements and opportunities to the Lubbock area.
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25,000 students in the Lubbock Independent School District
Several school districts serve the greater Lubbock area. Most students in centrally located neighborhoods attend schools in the Lubbock Independent School District, which receives a B-plus from Niche. The district serves 25,000 students and offers an Advanced Technology Center for computer operations and programming. A-plus-rated Frenship ISD draws families to the smaller suburb of Wolfforth, just southwest of Lubbock. Most of Texas Tech’s 40,000 students choose majors in engineering, business and health-related disciplines. The city’s top-rated urgent care facilities draw patients from several smaller surrounding towns, with hospitals like University Medical Center and Covenant Medical Center providing post-grads with plenty of opportunities to pursue careers in health care. University Medical Center also includes the only Level 1 trauma center between Albuquerque and Dallas. Visitors to the Texas Tech University area can check out the National Ranching Heritage Center, a museum and 27-acre historical park celebrating the history of ranching in the U.S.
University Medical Center is the only Level 1 trauma center between Albuquerque and Dallas.
The Texas Tech Shield is a strong symbol of pride for students, faculty, and alumni.
Covenant Medical Center in Lubbock is a leading healthcare facility in the area.
The National Ranching Heritage Center has a 27-acre park celebrating U.S. ranching history.
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Cruising on Texas State Highway Loop 289
Texas State Highway Loop 289 encircles the central portion of Lubbock, connecting with other major highways like Interstate 27. The interstate leads north to Lubbock Preston Smith International Airport, which offers direct flights to eight cities, including Las Vegas and Denver. Lubbock’s public transit system, Citibus, provides campus shuttles for Texas Tech University and fixed-route service for the entire city. Regular bus routes run every day of the week except Sunday, and the curb-to-curb NiteRide service offers on-demand transportation after regular operating hours, generally until 10:30 p.m. The city added 6 miles of bike lanes since 2018, and the director of traffic management is advocating for more, with a goal of 100 miles to improve connectivity for cyclists who ride to work or school.
Crime and environmental concerns
According to FBI data, the crime rate in Lubbock is high compared to most of Texas, where rates are already higher than the national average. CAP Index scores point to high rates in the city’s central region around downtown and the confluence of I-27 and highways 62 and 82.
Baptists are the largest Christian group in this Bible Belt city, and numerous churches serve as community gathering places. Meanwhile, environmental websites rank Lubbock one of the windiest cities in the U.S., with average wind speeds around 12 miles per hour. In fact, the city is home to the American Windmill Museum. Wind farms in the area harness the natural energy to provide power to more than 25,000 households. April is the windiest month on average, and the threat of tornadoes and hail is also highest in the spring. But there's an upside. “People say that Lubbock has the best sunsets because the wind sends the dust into the atmosphere and creates a lot of red in the sky,” says Lacey Nobles, director of communications and public engagement for the city of Lubbock.
Ann is a licensed Realtor. She specializes in representing her clients in the purchase and sale of single-family residences and income property within Lubbock. Ann truly loves this area and prides herself on her knowledge of current transactions, school districts, neighborhood information, and related services, including mortgage, insurance, and inspection information.
Ann is a customer-driven Realtor dedicated to achieving results and providing exceptional service. If you are in the market to buy or sell a home, Ann will put her 14 years of real estate expertise to work for you!
TRLP- Texas Realtor Leadership Program Graduate NHSP- New Home Sales Professional
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