Geoffrey Williams

Unlike the old saying, Geoff believes that business is personal. The business of real estate—of buying or selling one`s home—is intensely personal. It is also one of the largest and most complicated financial transactions of one`s life. And the agent that represents you in that transaction-- his or her competence, integrity, work ethic and commitment to your interests—can make an enormous difference in its outcome. This is what Geoff brings to the table: he puts your needs, interests, and priorities first. He knows a lot of people claim to do this, but he really does it. Geoff negotiates aggressively to achieve the best possible price and terms, whether he is on the “buy” or “sell” side of the deal. He explains the process to make this complicated undertaking as straight-forward as possible, so that you understand what`s occurring and what`s at stake, every step of the way. Geoff genuinely enjoys matching you with the home that fulfills your dreams—it is exciting! As a listing agent, he is adept at pricing, preparing, and marketing a home to create that sense of urgency in the market that results in the highest possible sales price. Geoff keeps his promises; he tells his clients the truth as best as he can discern it. Geoff works hard; he works with your timeline; he works to minimize your effort and stress. Geoff is a San Francisco native; he grew up in a real estate family; he knows and loves the business of real estate. His relationship with his clients continues long after the sale has closed Geoff is by your side for the long term.