Lori Craft

As a top producing broker in the greater Houston area, service is my number one priority. When you are my client, my goal is to make you a client for life and make the process of buying or selling simpler and more enjoyable. I work tirelessly for my clients to reach THEIR goals whether that is garnering the highest dollar possible or a quick sale, finding their first home or their last … or finding that brick and mortar to start building their future business … or selling one they have outgrown- the client's needs always come first. When you choose me I work overtime to be sure that the myriad of issues that can arise during a transaction stay out of your purview and work behind the scenes to keep the road to closing as smooth as possible.

The process begins before you ever put a home on market or start viewing new ones. It is a collegial process which involves setting the stage for both expectations and next steps. On the listing side, I develop a distinct and unique marketing strategy that includes a thorough competitive market analysis, assistance with staging, preparing the property for the market, top notch photographers, videographers, technological devices and outlets, and plans for presenting the property timely to the marketplace. In addition, I am adept at directed social media postings to ensure that your home is viewed by the most likely buyer for YOUR home.

Buyers also require their own due diligence such as exploring commute times, neighborhood desires and needs, price limits, setting expectations for new construction as well as older existing homes. I develop an action plan for buyers so when they find that perfect home, they are armed with the necessary information and are prepared to act on it.

At the Craft Team, we work tirelessly to provide gold star service and meet clients’ needs before they are even aware that they have a need. As in any service industry the quality of the experience varies wildly by the provider and here at the Craft Team, we have a proven record to help you craft YOUR new beginning!