

About Ron
Ron learned early that success in real estate comes from truly understanding clients’ needs and delivering consistently. Guided by his philosophy to “follow up and follow through,” he’s earned a reputation for exceptional communication, smart strategy, and dependable results. His background in property management and leasing also gives him a unique advantage in matching the right people with the right properties.
Having lived and worked in the Bay Area for over 25 years, Ron combines his local market expertise with cutting-edge technology and the trusted Coldwell Banker global network to help clients buy and sell with confidence. He uses real-time market data to price homes competitively, negotiate effectively, and guide his clients through every nuance of the transaction.
Ron’s clients consistently give him 5-star reviews across Zillow and Google, praising his responsiveness, honesty, attention to detail, and caring guidance. Many say he makes the process “smooth, easy, and even enjoyable,” a reflection of his commitment to providing a personal, transparent, and rewarding experience for every buyer and seller.
Above all, honesty, integrity, and work ethic define Ron’s approach. He’s known for being consistent, hardworking, and ethical, always keeping his clients’ goals front and center while maintaining a positive attitude and sense of humor.
? When you’re ready to buy or sell a home in the Bay Area, partner with Ron Laserna, the Realtor® whose clients say he goes above and beyond to make every move a success. ?
Transaction History
- 1 Year
- 2 Year
- 5 Year
Neighborhoods Ron is Experienced In
Ron's Listings and Deals
Ron's Open Houses
Ron's Active Listings
Recently Sold
Awards and Designations
- International Diamond Society 2022 - Coldwell Banker Realty
- International Presidents Circle 2024 - Coldwell Banker Realty
- International Sterling Society 2023 - Coldwell Banker Realty
- Top 10% 2023 - Santa Clara County Association of Realtors
- Top 5% 2024 - Santa Clara County Association of Realtors
- NAR - National Association of Realtors
- ABR - Accredited Buyer Representative
- RENE - Real Estate Negotiation Expert
Other Experience
Ron's Reviews
6/25/26Alvaro
Ron was very professional and he was involved in every step of helping us selling the house. I will definitely recommend working with him.
6/6/26Zoe Ferrant
I found Ron randomly when searching MLS for recently sold 1BR condos near my place in San Jose. He had sold a similar property down the street a couple of months prior. Ron turned out to be a great Realtor and I feel very fortunate to have found someone so knowledgeable. Experience matters, especially when selling a sometimes difficult to sell 1BR condo. He had contacts ready for any work or services I needed and that saved me a lot of time and effort. Ron was able to anticipate any issues that might arise. He is very organized and readily available to communicate with me on any issue. His pre-marketing was above and beyond anything I had expected and far superior to any other marketing I had seen. I feel that I received the same level of care selling this 1 BR condo that would be extended to someone selling a large estate. We had an offer on Day 1 of listing for above listing price. I’m very grateful for Ron’s help and look forward to having him help me again when it’s time to buy a new place.
4/16/26Wentao Lu
I first met Ron Laserna six years ago when we were just starting to look at the market. Even though we weren't ready to buy then, he stayed patient and never pressured us.
When we started looking this year and reached out to him again, he was really supportive and professional as usual. Ron actually listens to what you're looking for and acts like a teammate rather than just someone trying to close a deal. He’s always on time, handles the calendar invites, and keeps track of every detail. We’re in our house in Hayward now because of him. If you’re looking for an agent in the Bay who isn't pushy and actually knows his stuff, go with Ron.
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