With nearly 20 years of experience in Arkansas real estate and deep roots in Central Arkansas since 1997, Russ Watson brings a strategic, results-driven approach to every deal. A 2008 graduate of Harding University, he holds a bachelor’s degree in professional sales with a focus on negotiation, communication, and personality profiling—skills that continue to shape his client-centered approach.
Russ focuses on Crescent’s acquisition and disposition efforts, primarily in the self-storage sector. He is actively involved in site selection, market analysis, underwriting, and deal structuring to identify growth markets and drive long-term portfolio value.
In addition to acquisitions, Russ leads leasing and tenant recruitment, strategically placing businesses in strong markets for mutual success. He also advises on the design and development of new projects, guiding them from concept through construction to ensure alignment with operational and market goals.
His experience spans self-storage, retail, industrial, and land assets, with a proven track record of managing complex transactions and multi-million-dollar developments across Arkansas.
Outside the office, Russ enjoys being a hands-on dad to two amazing kids, often found building, exploring, or tackling projects together. He and his wife love to travel, spend time outdoors, and work on their land. His hobbies include woodworking, hunting, and just about any activity that gets him outside with his family. Russ also devotes time to supporting ranchers in Arkansas and Oklahoma, assisting with livestock care and land management.
Home Types:
Lot/Land, Commercial
Years of Experience:
16
Education:
Harding University- Professional Sales
