Sharon Baum has helped more than 250 clients achieve their real estate goals since obtaining her license in 2012, earning a 2014 Realtors® Choice Award in the process. Sharon understands that real estate transactions can often be an emotional journey; she takes the time to explain what clients can expect emotionally, honoring their feelings and assuaging their stresses throughout the process. For this reason, she loves collaborating with first-time homebuyers and clients experiencing significant life changes.
In early 2024, Sharon launched her own real estate brand, LA Story Real Estate – a brand created with the vision of helping sellers convey their historic home or building’s legacy and story, and to pass along historic properties to buyers who are intentional in becoming stewards for and preserving that legacy.
In her day to day real estate career, Sharon is a “ride or die” agent, she is extremely knowledgeable, scrappy, and is driven by the joy of having offers accepted for her clients, allowing her them opportunity to move forward with their real estate goals. Outside of real estate, she makes a difference in people’s lives and in the community with a generous, philanthropic mindset. Sharon serves all of Los Angeles and particularly loves working in the stunning and historic Northeast Los Angeles neighborhoods such as Echo Park, Silver Lake, Highland Park, Mount Washington, and Los Feliz. She is a continual student of historic home preservation, historic architecture, and design.
Before beginning her real estate career, Sharon spent 13 years doing internet marketing for a large credit card issuer. This, along with being a single parent to her three grown children, gave her the creative thinking and interpersonal skills to expertly manage situations where emotions run high, and problems need quick solutions. She is uniquely braced to decompress any situation by leading with integrity, generosity of spirit, and most importantly, a sense of humor.
Sharon moved to California from Sioux Falls, South Dakota, in January 2020 to fulfill her lifelong dream of immersing herself in Los Angeles’ architecture, history, amazing views, and rich textures. An artist at heart, she uses her eye for design as an amateur photographer. Sharon is known to get lost in research about local history, mysteries of old Hollywood, and other curiosities. When working with historic properties, she takes great joy in researching the history of a house or building and sharing relevant findings with her clients to make their experience one of a kind.
