An ever-expanding city where “innovation meets tradition”
Rogers has been a fast-growing city for more than two decades, thanks in large part to the expanding footprint of Walmart, headquartered in neighboring Bentonville. More than 75,000 people live in this Northwest Arkansas city – almost double what it was in 2000 – and that is largely due to an economy anchored by the hundreds of businesses that support the big-box retailer’s vast operations. “It’s a hidden gem on the edge of the Ozarks that is no longer a secret because so many people keep coming here,” says Paige Johnson, a real estate agent with Keller Williams Market Pro Realty and longtime area resident. Yet despite its growth, much of Rogers still resembles the rural town it used to be, with a downtown district anchored by historic buildings and plenty of natural landscape surrounding Beaver Lake. In the words of Eric Eby, principal broker at HomeQuest Realty and creator of the NaturallyNWA online relocation series, Rogers is where “innovation meets tradition.”
Commercial, hospitality, and multifamily expansions are booming in Rogers, west of I-49.
The historic buildings of Downtown Rogers are charming for shopping and dining.
The 28,000 acres Beaver Lake offers fishing, boating and other watersports to Rogers residents.
The eastern side of Rogers borders rural landscapes of fields and hills.
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Walmart's presence has created a robust housing market
Walmart’s corporate rules dictate that vendors and others serving the world’s largest retailer have a presence in the region, which creates a steady stream of prospective homebuyers. “People have to come to Northwest Arkansas because of Walmart,” Johnson says. “People are coming in and out and people are coming to stay. The housing market is really robust. If it wasn’t for Walmart, our market would look very different.” With a median home price of $420,000, the city offers more bang for the buck than neighboring Bentonville, whose median home price of $460,000 is the highest in Northwest Arkansas.
Ranch-style and other midcentury designs are prominent among the established housing. However, Rogers’ residential inventory has expanded greatly in the past two decades, with developments built around a variety of contemporary homes in subdivision settings. Shadow Valley, Pinnacle Country Club and Apple Spur are the most sought-after destinations. The area around Beaver Lake provides alternative options for homebuyers seeking more space and less of a cookie-cutter feel. Overall prices typically range from the low $200,000s to the high $900,000s, although multimillion-dollar estate homes can be found along the lakefront.
With little room left to build out, the city is now building up. While subdivision developers continue to build spec and custom homes, the newest construction centers on modern townhouses and condominiums. Multi-family housing prices range from the low $300,000s to more than $1 million. Residents enjoy a temperate climate that features four distinct seasons. Severe weather is rare, but those living in the city’s hillier areas, especially near the lake, face the risk of being snowed in during big storms.
With Walmart's HQ in Bentonville, vendors have spread out in Rogers and along I-49.
Mid-century modern homes are common in some areas of Rogers.
Townhomes near the Pinnacle Hills area are a growing housing trend in Rogers.
Homes east of Rogers include lakefront properties along Beaver Lake.
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Downtown Rogers, Pinnacle Hills Promenade offer a variety of shopping and dining options
With its array of retail and dining options concentrated in colorful buildings that feature striking Italianate architecture, downtown Rogers has undergone a transformation almost as radical as the city itself. The buzzy district is home to Yeyo's Mezcaleria y Taqueria, whose chef, Rafael Rios, is a multi-time James Beard Award nominee. The Original Rogers Farmer’s Market is a popular attraction that draws a crowd on Wednesdays and Saturdays from late April into November. “One of the great things about Northwest Arkansas, Rogers included, is that the downtown areas have been revitalized at incredible speed,” Johnson says. “You can spend a whole day downtown, shopping for yourself, shopping for your mom, shopping for your dog. It’s a destination. If you haven’t been to downtown Rogers, run, don’t walk. It’s going to be the next big thing in Northwest Arkansas.” The urbanization of Rogers is on display at Pinnacle Hills Promenade, a walkable contemporary shopping district that is the anchor of Pinnacle Village. Shoppers enjoy more than 100 retail options that offer everything from full-service grocers and big-box retailers to upscale boutique shops and sit-down restaurants. And, of course, residents have access to several Walmarts in and around the city.
Pinnacle Hills at Promenade in Rogers provides shoppers a unique outdoor shopping experience.
Shoppers can get fresh seafood and more at The Fresh Market in Pinnacle Hills Promenade.
Downtown Rogers is a treasure of historic buildings and local shops.
The Public House Burger at it's namesake bar in Downtown Rogers is a treat.
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Beaver Lake is the center of outdoor recreation
Rogers has always been a destination for outdoor lovers. Beaver Lake offers 28,000 acres of water and almost 500 miles of shoreline, making it a popular destination for boating, watersports, camping, swimming and fishing. The lake is part of a regional chain of man-made reservoirs known for its stock of sportfish. Lake Atalanta Park is located adjacent to the downtown district. In recent years, it has added contemporary amenities that include paved walkways and a trail system. In all, The Rogers Parks and Recreation Department oversees 24 parks, 26 athletic fields and more than 70 miles of greenways and trails. Highlights include Rogers Skate & Splash Park, Railyard Bike Park and the Rogers Aquatic Center. Golf is a popular pastime in Northwest Arkansas, and residents can play on public and private golf courses in and around the city.
The Prairie Creek Marina on Beaver Lake offers boat rentals, slips, ramps and more.
The Railyard Bike Park in Downtown Rogers offers multiple difficulties of pump tracks.
Lake Atalanta is just east of Rogers, with fishing, boating and peaceful multi-use trails.
Veterans Memorial Park in Rogers offers many different ball fields.
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Walmart Arkansas Music Pavilion hosts national acts
The Walmart Arkansas Music Pavilion is Northwest Arkansas’ premier outdoor music venue. Conveniently located off Interstate 49 adjacent to Pinnacle Village, it has attracted top national acts to its amphitheater stage since 2013. Butterfield Stage at Railyard Park hosts outdoor concerts in a more intimate setting downtown. The nearby Arkansas Public Theater features community-based theatrical performances in a venue that was first established in 1927. Rogers also is home to a nationally recognized annual arts and crafts showcase. The War Eagle Fair attracts hundreds of artists and more than 100,000 visitors each October. “Rogers is a lifestyle, from A to Z,” Johnson says.
Grab a seat or a spot on the lawn for a concert at the Walmart AMP in Rogers.
Every December, downtown Rogers lights up with the Spirit of Christmas Parade and light disp
Find fresh sushi and more at Blue DTR, hidden away in downtown Rogers.
Scenic trails for walking and biking await visitors to Lake Atalanta, east of Rogers.
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Rogers School District is one of the best and most diverse in the state
The Rogers School District is A-rated by Niche and comprises 23 schools serving almost 16,000 students in pre-kindergarten through 12th grade. Niche rates the Rogers campus of Haas Hall Academy, which serves seventh through 12th grades, and Rogers New Technology High School, which serves ninth through 12th grades, among the five best high schools in Arkansas. Both public charter institutions are rated A-plus.
Reagan Elementary School serves students in grades pre-kindergarten through fifth in Rogers.
Kirksey Middle School is rated A-minus on Niche and serves Rogers.
Rogers Heritage High School is rated B on Niche and serves the Rogers area.
Rogers New Technology High School is #1 in Niche Standout High Schools in Arkansas.
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Interstate 49 offers convenient access to surrounding cities
Interstate 49, which runs through the city, connects all of Northwest Arkansas’ major cities. Traffic, however, is an ongoing issue. “That has been the problem since the boom started in the ‘90s,” Johnson says. “The infrastructure has really struggled to keep up.” The Ozark Regional Transit Authority provides fixed-route public transportation during the week. Mercy Hospital Northwest Arkansas is centrally located off I-49. The Northwest Arkansas National Airport is 15 miles away. It offers direct flights to and from two dozen major U.S. cities. Rogers also has a municipal airport that serves as a hub for Walmart Aviation, which stores more than 20 of its private jets there for company business travel.
Crime
According to statistics from the city's police department, the number of reported criminal offenses decreased four consecutive years from 2020 to 2023. In 2020, a total of 3,028 violent and property crimes were reported. By 2023, that number had fallen to 1,928.
Written By
Matt Pallister
Photography Contributed By
Michael Denison
Video By
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Interested in learning more about homes in this area?
Reach out to
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GreatSchools:
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On average, homes in Rogers, AR sell after 52 days on the market compared to the national average of 54 days. The median sale price for homes in Rogers, AR over the last 12 months is $458,000, up 12% from the median home sale price over the previous 12 months.
Charming 3 Bedroom, 2 Bath Home in the Heart of Rogers, AR ? Welcome to this warm and welcoming home featuring 3 bedrooms and 2 full baths, perfectly located near some of the best shopping, dining, and conveniences Rogers has to offer. Step inside to an inviting living space highlighted by beautiful granite countertops, modern finishes, and a layout that feels both open and cozy. The cute red
This stunning 2025-built home is perfectly positioned in the heart of Downtown Rogers. Walking distance to award-winning locations like Onyx Coffee Lab, Tusk and Trotter, and The Railyard Park. Embrace the thriving downtown community with free weekend concerts at Butterfield Stage, farmers markets throughout most of the year, and iconic annual events like Bikes Blues and BBQ. From that vibrant
This Liberty Bell home was designed for growing families who need room to spread out — and still come together. In the diamond zone of NWA, Bentonville School District, nearby Pinnacle Country Club, Shadow Valley Country Club, Promenade, and I-49. This subdivision offers majestic homes, a clubhouse, swimming pool, wide streets, and a well-established family-oriented POA. This large corner home
Spacious Mid-Century Home in the Heart of Downtown Rogers. Location doesn’t get better than this. Situated on a corner lot in a charming historic neighborhood just blocks from downtown Rogers. Enjoy easy access to local shopping, dining, entertainment, and nearby trails—perfect for biking or an evening stroll. Plus, Beaver Lake is only a quick 10-minute drive away for boating, fishing, and
Are you looking for a house with a shop? Maybe a private guest or MIL suite? Or, want some income potential? What about a LARGE yard for the pups? This may be your lucky day! Check out this great 4 bed 3 bath home with 2 primary bedrooms, a formal (but open concept) dining area, large separate (but still open concept) living room, butler's pantry, oversized laundry room, AND oversized garage.
Experience refined living in this 2024 custom-built estate on 1.1 acres in Rogers. This exceptional residence features 4 bedrooms and 4.5 baths, including a private office and a grand bonus room. The lower level has been transformed, replacing the former mancave with a dedicated in-law suite complete with its own full bath. An additional private movie room and a versatile flex space, en-suite
Escape to your private 11+ acre retreat backing up to Hobbs State Park. This completely remodeled 4 bedroom, 3 bath homes offers modern convenience with the tranquility of country living. Every system is brand new from electric and HVAC to plumbing- ensuring stress-free ownership. The open main living area flows seamlessly into a climate controlled sunroom. Flexible floor plan allows for dual
Immaculately Maintained & Updated Beaver Lake Area Home with Seasonal Views & Outdoor Oasis. Beautiful, updated 4-bed 3-bath home nestled in a peaceful lake area community above Prairie Creek. The charming, spacious & inviting layout is perfect for both relaxation and entertaining. Enjoy your morning coffee in the stunning sunroom, offering tranquil views of the beautifully landscaped & wooded
Enjoy the comfort and style of this two-story townhome featuring 2 bedrooms, 2.5 baths, cathedral ceilings, a cozy fireplace, and an open stairwell that fills the living area with natural light. The kitchen offers a granite-top island, breakfast bar, and ample workspace—perfect for everyday living or entertaining. Beautiful hardwood floors and tile flow throughout the home, and the upstairs loft
Location is everything, five minutes from downtown Rogers. Lakefront home in nice oversize lot. Beautiful views of Lake Atalanta. This home has a huge deck and great lower-level room for anything you would like to do, a gym, media room, or library, etc... There is a walking path down to the lake side for sightseeing, fishing, or just walking your doggie. This home is well maintained and is in
~Motivated sellers~ New paint in entry, dining room, downstairs and new carpet! Come check out this beautiful, secluded, well-maintained home in a quiet neighborhood just minutes to Beaver Lake. The large gourmet kitchens with tons of storage flows openly to the living room. The primary is situated on the main floor and shares a fireplace with the bath. Primary also has a large screened in
Incredible Price adjustment! Motivated seller! Once a duplex, this property offers a rare opportunity for a variety of uses—residential, professional services, retail, entertainment, or even a multifamily setup. Perfectly positioned in the heart of downtown Rogers and sitting on a full corner lot at Poplar, 7th, and Cherry Streets. This property offers unmatched potential and prime visibility.
Discover this amazing 4-bedroom, 2-bath home with a HUGE bonus room, perfectly tucked away on a quiet cul-de-sac in a super convenient location close to everything you could ask for—trails, schools, shopping, dining, and more! Inside, enjoy generously sized bedrooms, a beautiful kitchen that opens to the dining area and spacious living room, plus flexible living spaces ideal for today’s
Discover the rare opportunity to own a sprawling, custom-built, one-owner home nestled on 2 private acres bordering Hobbs State Park. Thoughtfully engineered with 2x8 lower-level walls and 2x6 upper-level walls, this home offers impressive durability and outstanding energy efficiency. Built to last, it features a durable metal roof, 1000-gallon propane tank, is wired for a backup generator, and
Located just minutes from downtown, shopping, the water park, local eateries, schools, and scenic trails, this stunning newer townhome offers the perfect blend of convenience and comfort. Step inside through your private iron-gated entrance with pergola and enjoy nearly 2,000 sq. ft. of open-concept living space designed with no wasted space. The main living area is filled with natural light,
Luxury condo in a great, convenient location now available for rent. Fully furnished 2 bedooms, 2 full bathrooms with 2 car attached garage condo features cathedral ceiling, open floor plan, granite counter tops, walk-in closets, designated work tables, bookcases and more. Meticulously redesigned condo has a lot of community ammenites to offer like 24/7 fitness center, pool, pool side grill,
Executive Rentals in the heart of NWA close to the best shopping, dining, and entertainment. Home features 3 bedrooms, 2.5 bathrooms, 1 car garage. all appliances, nice back patio for entertaining, large master bath, great floorplan with many upgrades. Come take a look you'll be glad you did.
Nice two story family home in quiet neighborhood in Rogers on a large fenced in corner lot. Home features 3 bedrooms, 2.5 bathrooms, formal dinning room, breakfast nook, granite countertops, wood floors, large master suite complete with walk in tiled shower and walk in closet. Two bedrooms upstairs with a 2nd living space.
Rare rental opportunity near Beaver Lake: Newly renovated, 2 bedroom/2 bath unit on peaceful, private corner in the desirable Prairie Creek neighborhood. Spacious single story open floor plan with updated modern finishes and private, completely enclosed outdoor patio. All new wood-plank style flooring throughout with remodeled bathroom and kitchen, featuring stainless steel appliances. Full size
Welcome to this charming listing featuring 2 bedrooms and 1.5 baths. Upon entry, you'll be welcomed by an open living area, perfect for creating a warm and inviting atmosphere. The spacious kitchen, complete with an eat-in dining area, is designed for both functionality and comfort. Explore the possibilities of this delightful home that seamlessly blends style and practicality.
This beautifully designed 4-bedroom, 3.5-bath home offers a thoughtful two-story layout with the primary suite conveniently located on the main level. The first floor also features a dedicated office, perfect for working from home or a quiet study space. The open-concept living area flows seamlessly into the kitchen and dining space, making it ideal for both everyday living and entertaining.
The Villas on Turtle Creek — luxury townhome living in the heart of Rogers, AR. Our thoughtfully designed studio, one-, two-, and three-bedroom residences feature vaulted ceilings, granite countertops, stainless-steel appliances, and private entries with modern finishes throughout. Residents enjoy resort-style amenities including a sparkling pool, 24-hour fitness center, clubhouse, and
A stones throw from Lake Atlanta, and few steps from thriving Downtown Rogers. Interior includes stainless appliances, easy-care flooring and modern/urban accents. Two master bedrooms if you want to split the rent and lower your cost of living or if you have a teenager who loves their space. The two-car garage is perfect for escaping the cold and wet or storing those toys.
Darrel DonohewWeichert REALTORS - The Griffin Company Springdale
Welcome to The Plaza and Pinnacle Hills, a community where comfort, leisure, and entertainment are designed around your lifestyle. Our pet-friendly apartments for rent in Rogers, AR combine a prime location with upscale amenities to create the perfect place to call home.
Its the satisfaction of arriving home, where youre meant to be, knowing that you can finally slow down and revel in indulgent details. Its also the thrill of knowing that when your home base is at The Grafton, you can easily branch out to explore endless local delights. Step outside your urban retreat in Pinnacle Hills and find yourself getting lost in the natural haven that surrounds Rogers. No
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