An ever-expanding city where “innovation meets tradition”
Rogers has been a fast-growing city for more than two decades, thanks in large part to the expanding footprint of Walmart, headquartered in neighboring Bentonville. More than 75,000 people live in this Northwest Arkansas city – almost double what it was in 2000 – and that is largely due to an economy anchored by the hundreds of businesses that support the big-box retailer’s vast operations. “It’s a hidden gem on the edge of the Ozarks that is no longer a secret because so many people keep coming here,” says Paige Johnson, a real estate agent with Keller Williams Market Pro Realty and longtime area resident. Yet despite its growth, much of Rogers still resembles the rural town it used to be, with a downtown district anchored by historic buildings and plenty of natural landscape surrounding Beaver Lake. In the words of Eric Eby, principal broker at HomeQuest Realty and creator of the NaturallyNWA online relocation series, Rogers is where “innovation meets tradition.”
Commercial, hospitality, and multifamily expansions are booming in Rogers, west of I-49.
The historic buildings of Downtown Rogers are charming for shopping and dining.
The 28,000 acres Beaver Lake offers fishing, boating and other watersports to Rogers residents.
The eastern side of Rogers borders rural landscapes of fields and hills.
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Walmart's presence has created a robust housing market
Walmart’s corporate rules dictate that vendors and others serving the world’s largest retailer have a presence in the region, which creates a steady stream of prospective homebuyers. “People have to come to Northwest Arkansas because of Walmart,” Johnson says. “People are coming in and out and people are coming to stay. The housing market is really robust. If it wasn’t for Walmart, our market would look very different.” With a median home price of $420,000, the city offers more bang for the buck than neighboring Bentonville, whose median home price of $460,000 is the highest in Northwest Arkansas.
Ranch-style and other midcentury designs are prominent among the established housing. However, Rogers’ residential inventory has expanded greatly in the past two decades, with developments built around a variety of contemporary homes in subdivision settings. Shadow Valley, Pinnacle Country Club and Apple Spur are the most sought-after destinations. The area around Beaver Lake provides alternative options for homebuyers seeking more space and less of a cookie-cutter feel. Overall prices typically range from the low $200,000s to the high $900,000s, although multimillion-dollar estate homes can be found along the lakefront.
With little room left to build out, the city is now building up. While subdivision developers continue to build spec and custom homes, the newest construction centers on modern townhouses and condominiums. Multi-family housing prices range from the low $300,000s to more than $1 million. Residents enjoy a temperate climate that features four distinct seasons. Severe weather is rare, but those living in the city’s hillier areas, especially near the lake, face the risk of being snowed in during big storms.
With Walmart's HQ in Bentonville, vendors have spread out in Rogers and along I-49.
Mid-century modern homes are common in some areas of Rogers.
Townhomes near the Pinnacle Hills area are a growing housing trend in Rogers.
Homes east of Rogers include lakefront properties along Beaver Lake.
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Downtown Rogers, Pinnacle Hills Promenade offer a variety of shopping and dining options
With its array of retail and dining options concentrated in colorful buildings that feature striking Italianate architecture, downtown Rogers has undergone a transformation almost as radical as the city itself. The buzzy district is home to Yeyo's Mezcaleria y Taqueria, whose chef, Rafael Rios, is a multi-time James Beard Award nominee. The Original Rogers Farmer’s Market is a popular attraction that draws a crowd on Wednesdays and Saturdays from late April into November. “One of the great things about Northwest Arkansas, Rogers included, is that the downtown areas have been revitalized at incredible speed,” Johnson says. “You can spend a whole day downtown, shopping for yourself, shopping for your mom, shopping for your dog. It’s a destination. If you haven’t been to downtown Rogers, run, don’t walk. It’s going to be the next big thing in Northwest Arkansas.” The urbanization of Rogers is on display at Pinnacle Hills Promenade, a walkable contemporary shopping district that is the anchor of Pinnacle Village. Shoppers enjoy more than 100 retail options that offer everything from full-service grocers and big-box retailers to upscale boutique shops and sit-down restaurants. And, of course, residents have access to several Walmarts in and around the city.
Pinnacle Hills at Promenade in Rogers provides shoppers a unique outdoor shopping experience.
Shoppers can get fresh seafood and more at The Fresh Market in Pinnacle Hills Promenade.
Downtown Rogers is a treasure of historic buildings and local shops.
The Public House Burger at it's namesake bar in Downtown Rogers is a treat.
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Beaver Lake is the center of outdoor recreation
Rogers has always been a destination for outdoor lovers. Beaver Lake offers 28,000 acres of water and almost 500 miles of shoreline, making it a popular destination for boating, watersports, camping, swimming and fishing. The lake is part of a regional chain of man-made reservoirs known for its stock of sportfish. Lake Atalanta Park is located adjacent to the downtown district. In recent years, it has added contemporary amenities that include paved walkways and a trail system. In all, The Rogers Parks and Recreation Department oversees 24 parks, 26 athletic fields and more than 70 miles of greenways and trails. Highlights include Rogers Skate & Splash Park, Railyard Bike Park and the Rogers Aquatic Center. Golf is a popular pastime in Northwest Arkansas, and residents can play on public and private golf courses in and around the city.
The Prairie Creek Marina on Beaver Lake offers boat rentals, slips, ramps and more.
The Railyard Bike Park in Downtown Rogers offers multiple difficulties of pump tracks.
Lake Atalanta is just east of Rogers, with fishing, boating and peaceful multi-use trails.
Veterans Memorial Park in Rogers offers many different ball fields.
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Walmart Arkansas Music Pavilion hosts national acts
The Walmart Arkansas Music Pavilion is Northwest Arkansas’ premier outdoor music venue. Conveniently located off Interstate 49 adjacent to Pinnacle Village, it has attracted top national acts to its amphitheater stage since 2013. Butterfield Stage at Railyard Park hosts outdoor concerts in a more intimate setting downtown. The nearby Arkansas Public Theater features community-based theatrical performances in a venue that was first established in 1927. Rogers also is home to a nationally recognized annual arts and crafts showcase. The War Eagle Fair attracts hundreds of artists and more than 100,000 visitors each October. “Rogers is a lifestyle, from A to Z,” Johnson says.
Grab a seat or a spot on the lawn for a concert at the Walmart AMP in Rogers.
Every December, downtown Rogers lights up with the Spirit of Christmas Parade and light disp
Find fresh sushi and more at Blue DTR, hidden away in downtown Rogers.
Scenic trails for walking and biking await visitors to Lake Atalanta, east of Rogers.
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Rogers School District is one of the best and most diverse in the state
The Rogers School District is A-rated by Niche and comprises 23 schools serving almost 16,000 students in pre-kindergarten through 12th grade. Niche rates the Rogers campus of Haas Hall Academy, which serves seventh through 12th grades, and Rogers New Technology High School, which serves ninth through 12th grades, among the five best high schools in Arkansas. Both public charter institutions are rated A-plus.
Reagan Elementary School serves students in grades pre-kindergarten through fifth in Rogers.
Kirksey Middle School is rated A-minus on Niche and serves Rogers.
Rogers Heritage High School is rated B on Niche and serves the Rogers area.
Rogers New Technology High School is #1 in Niche Standout High Schools in Arkansas.
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Interstate 49 offers convenient access to surrounding cities
Interstate 49, which runs through the city, connects all of Northwest Arkansas’ major cities. Traffic, however, is an ongoing issue. “That has been the problem since the boom started in the ‘90s,” Johnson says. “The infrastructure has really struggled to keep up.” The Ozark Regional Transit Authority provides fixed-route public transportation during the week. Mercy Hospital Northwest Arkansas is centrally located off I-49. The Northwest Arkansas National Airport is 15 miles away. It offers direct flights to and from two dozen major U.S. cities. Rogers also has a municipal airport that serves as a hub for Walmart Aviation, which stores more than 20 of its private jets there for company business travel.
Crime
According to statistics from the city's police department, the number of reported criminal offenses decreased four consecutive years from 2020 to 2023. In 2020, a total of 3,028 violent and property crimes were reported. By 2023, that number had fallen to 1,928.
Written By
Matt Pallister
Photography Contributed By
Michael Denison
Interested in learning more about homes in this area?
Reach out to
Alice Penner,
an experienced agent in this area.
GreatSchools:
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On average, homes in Rogers, AR sell after 45 days on the market compared to the national average of 52 days. The median sale price for homes in Rogers, AR over the last 12 months is $440,000, up 17% from the median home sale price over the previous 12 months.
The story of 17943 Antler Ridge is unsurpassed quality. Set on a spacious (over 1 acre) and heavily wooded setting, this home is special. The 12-15 minute drive from downtown Rogers along Scenic Hwy 12 is just long enough to decompress from a long day. Featuring an open floor plan, vaulted ceilings, stunning kitchen, spacious laundry room with sink, lots of pantry space, large walk in
Come see this wonderful home that checks all the boxes! It is conveniently located on a corner lot in southeast Rogers, very near the Razorback Greenway. It has a side-loading garage, with a split-bedroom floor plan and a high-ceiling in living area, which opens to a large eat-in kitchen with Bosch appliances, Plus a large center island, and custom cabinetry. The home also has a "Bonus room"
Kathy PierceBetter Homes and Gardens Real Estate Journey Bento
This beautiful Shadow Valley home has it all! Located in one of NWA’s top golf course communities, it features 4 bedrooms, 3 full baths, a home office, and an upstairs bonus room. The over sized garage features a side entry golf cart garage.The kitchen is perfect for cooking and entertaining with double ovens, a gas range, granite counters, a large island, and built-in bench seating. The
**Exquisite Waterfront Estate with In-Law Suite – A Rare Find!**Nestled on a stunning, private peninsula with panoramic lake views, this beautifully crafted 3-story home offers an unparalleled lifestyle in an unbeatable location. Surrounded by lush trees and situated on an expansive, this property is the epitome of peaceful lakeside living. This self-contained retreat offers privacy and
0.78 acre wooded lakefront lot that is ready for you to dream up your lakeside retreat! Perfect spot to build a fishing cabin or your forever home! Beautiful trees that you can keep and plenty of room to create ATV trails and enjoy your plot of land. The shoreline is a bluff, but you can create access areas and have a fantastic oasis of your own. Fishing, Kayaking, Paddleboarding, and swimming at
Discover 1.23 acres in the heart of Little Flock, just 15 minutes from the brand-new Walmart Home Office. This beautiful wooded lot offers both privacy and convenience, with a gentle slope that provides character without limiting build options. A perc test was completed in 2022 when the current owner purchased, giving you a head start on your future plans. With water and electric already
Now move in ready, gorgeous and spacious 3 bedrooms, 2 full bathrooms and 2 car garage home with a privacy fended in yard. Fresh iterior paints, new floorings in the bedrooms, new cook stove and more! His and her walk-in closets, cathedral ceilings, lots of storage and built in book cases and more! Great location, close to schools and shoping & restaurants. Renter's insurance and rental
Welcome to this charming listing featuring 2 bedrooms and 1.5 baths. Upon entry, you'll be welcomed by an open living area, perfect for creating a warm and inviting atmosphere. The spacious kitchen, complete with an eat-in dining area, is designed for both functionality and comfort. Explore the possibilities of this delightful home that seamlessly blends style and practicality.
Welcome to this charming listing featuring 2 bedrooms and 1.5 baths. Upon entry, you'll be welcomed by an open living area, perfect for creating a warm and inviting atmosphere. The spacious kitchen, complete with an eat-in dining area, is designed for both functionality and comfort. Explore the possibilities of this delightful home that seamlessly blends style and practicality.
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