Equus Estates

AR Homes traces its roots to 1953, when Arthur Rutenberg began building homes in Florida and the business later evolved into a custom homebuilding brand. The company focuses on custom luxury homes, working through independently owned and operated franchises that serve homebuyers seeking personalized residential design and construction. Its offerings center on new homebuilding, model homes, and home design services across a broad network of local builders. AR Homes has built a national presence in the luxury custom home market while retaining a franchise model built around local expertise and craftsmanship.