A longtime family-owned builder in the Southeast has launched sales at two suburban Atlanta townhouse developments in a bet on robust demand from first-time buyers.
Traton Homes' Wildwood Place and Wilkins Walk developments in Cobb County, Georgia, offer two- and three-story units priced from the high $300,000s, according to the company. The projects are about 20 miles northwest of downtown Atlanta.
Wildwood Place near downtown Powder Springs and the popular Silver Comet Trail has 65 units with three and four bedrooms with lofts, Traton said. Wilkins Walk in the city of Mableton has 76 townhomes that also have three or four bedrooms.
Affordability concerns present a challenge in the Atlanta area, particularly among young families entering the market for the first time, as borrowing costs remain elevated. Mortgage rates topped 7% last month but have since fallen below that threshold.
On top of that, a new study found that the Atlanta metropolitan area has some of the nation's most overvalued home prices,
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Traton, based in Marietta, Georgia, is a business founded in 1971 by brothers Bill and Milburn Poston. The company primarily builds in the Peach State, but it entered Florida via the Panhandle in recent years and previously had a division in Charlotte, North Carolina.
Traton is the 135th-largest U.S. homebuilder, based on 338 home sales in 2023, according to the latest rankings from Builder magazine.
