Global brokerage eXp Realty has launched a new segment focused on high-profile clients, including athletes and entertainers.
The eXp Sports and Entertainment division will offer eligible agents “specialized certification, exclusive branding assets, and a powerful, discrete global network built for the demands of clients in professional sports and entertainment,” the firm said in a statement Tuesday.
CEO Leo Pareja said the division comes at the request of agents who work in niche markets and will be nested within the brand’s luxury platform.
“We're not just providing a credential, we’re providing the industry's most powerful framework for agents to build credibility, connect with key advisors, and confidently serve the world’s most demanding clientele,” he added.
Agents within the division will have to complete a mandatory certification course.
Other offerings that agents will have access to include bimonthly trainings with industry insiders, such as “athlete advisors, general managers and entertainment insiders.” The sessions will focus on strategy and client care.
“For an agent focused on high-profile clients, having a certified, recognized brand, backed by a global network, is the ultimate competitive advantage,” said Wendy Forsythe, chief marketing officer at eXp Realty.