Steele Nash specializes in finding what's unique about a home and playing it up on social media.
For some homes — such as one with a baseball field or a glitzy property with a custom pool — that process is easy to lean into and help boost views and likes. For others without eye-catching perks, Nash will play up other details, such as one that comes with an FHA or VA loan.
His TikTok post promoting a listing for the home with the baseball field garnered thousands of likes and reposts.
That kind of engagement helps get the ball rolling for Nash, a 29-year-old agent with The Jakobov Group at eXp Realty.
"Social media is probably the first page on our presentation [with clients,]" Nash said in an interview with Homes.com. "That's marketing in today's age. And that's where unique listings make our job easier because then we can rely on organic reach."
Nash also curates his leads through outbound prospecting, a process that involves finding homes that were on the market but never sold. He connects with those sellers and lays out a marketing pitch to secure the listing.
Nash, who is approaching four years as an agent, grew up in Orange County, California. His family moved to Arizona as he started college at Grand Canyon University.
This interview has been edited for clarity and brevity.
Did you always want to be a real estate agent?
I thought I was going to do something in the corporate world, but I just really had an entrepreneurial side to me. I wanted to be in an industry where my efforts directly correlated to my rewards.
When did things start to click for you?
The journey's been great. I started on a team and that really got my legs. And then I started finding my own path through social media and outbound prospecting, just as a means to do more business and help more people out. And two years in, I had some success under my belt and, I thought, maybe we could just go do this on our own. So, I partnered up with someone else in the industry that was doing some groundbreaking things, Ari Jakobov, and we started doing just that. We took what we learned from working for some of the top brokers in the Valley and left out what didn’t work to create our own process.
When did you start to feel like a local?
I lived in Goodyear when I first moved here. Four years in, I met my wife, who lived in Buckeye. Because of this, I really got to know the West Valley. We moved to Peoria and really fell in love with that section of town. When we got married, we bought a house in north Scottsdale because a lot of my business partners lived there. I've lived in a good portion of Phoenix to where I feel comfortable around the whole city now.
What's your home like?
I live in a two-story home — 2,100 square feet — in a cookie-cutter neighborhood and gated community up in north Scottsdale. I was focused on bang for buck in the area. I'm 29 years old, so I look for long-term use. It's the slow roll to building a real estate portfolio.