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Interest in removable wallpaper is sticking around

Some companies expand peel-and-stick covering options

Ondecor has expanded its products to include more peel-and-stick options. (Ondecor)
Ondecor has expanded its products to include more peel-and-stick options. (Ondecor)

Amid the market for low-cost, minimal commitment home design, homeowners are still dipping their toes into wallcoverings with peel-and-stick wallpaper.

After emerging as a finish option in the early aughts, peel-and-stick offerings gained traction for their straightforward installation and removal. Plus, the option was less expensive than traditional wallpaper, so it required less homeowner investment. In 2020, a year that saw some U.S. residents spending more time at home due to the COVID-19 pandemic, search terms associated with peel-and-stick wallpaper began a rapid climb, according to Google Trends.

As interest continues, suppliers, small and large, are retooling their products to keep pace with emerging trends. Ondecor, a 30-person wallpaper company based in Spring, Texas, said it’s making one such move by expanding its product line to include “stylish nonwoven wallpaper,” according to a company press release.

Chasing Paper is seeing interest in peel-and-stick decals, such as this "Penny Tile" offering in its tile decal capsule collection. (Chasing Paper)
Chasing Paper is seeing interest in peel-and-stick decals, such as this "Penny Tile" offering in its tile decal capsule collection. (Chasing Paper)

Specified for commercial and residential use, the collection foregrounds peel-and-stick options in a range of colors and textures, which Ondecor described as a “great choice for those who like to change their décor often or for renters who need temporary solutions.”

The company’s recent peel-and-stick coverings also include vinyl wallpaper, an option touted for its durable and moisture-resistant qualities.

Chasing Paper, a Milwaukee-based wallpaper company founded in 2012, launched with a focus on peel-and-stick products and has remained a “a very popular category” for the brand, the company told Homes.com over email.

Chasing Paper's "Flora Vintage Check" decal comes in four colors, including this rose hue. (Chasing Paper)
Chasing Paper's "Flora Vintage Check" decal comes in four colors, including this rose hue. (Chasing Paper)

“We have also seen increased interest in peel-and-stick decals, which are great for kitchen and bathroom DIYs,” Chasing Paper said.