An independent Northern California brokerage has joined a fast-growing real estate technology platform, expanding its market reach just as the company started turning a profit.
Founded in 2003, the Yuba City, California-headquartered outpost of Showcase Real Estate agreed to unite with The Real Brokerage, according to a Wednesday announcement from both organizations. Showcase is under Real’s so-called “Private Label program,” which allows boutique brokerages to maintain a local character and presence while using Real’s “[artificial intelligence]-driven” national platform.
Real, a publicly traded company based in Miami, was founded in 2014 and calls itself a “technology-powered real estate brokerage.” For its second-quarter earnings announced Thursday, Real CEO Tamir Poleg said the company had turned its “first-ever quarter of positive net income,” according to a statement. The total value of its completed real estate trades hit $20.1 billion in the quarter, a 60% increase from the $12.6 billion hit a year earlier. Similarly, its revenue increased 59% from the second quarter of 2024, hitting $520.7 million. This quarter, Real turned a gross profit of $47.9 million.
After hitting that milestone, Real's "strategy for growth remains clear and consistent," Poleg told Homes.com over email. "We will continue to grow organically by attracting and retaining top-producing teams and agents through our differentiated platform. We believe we've only just scratched the surface."
Today, the company operates across North America and offers its users real estate and mortgage services; at last count, Real said it has north of 29,000 agents among its ranks.
But it was the company’s private label option that attracted Showcase, according to a statement from founder Donna Phelan. The program, according to Real, allows independent leaders “to maintain brand equity.”
“What drew us to Real is its belief in putting agents first and empowering them to grow. The Private Label program was the perfect solution for Showcase Real Estate, a well-established brand of 47 years in our area,” Phelan said. “We’ve spent years building something truly special with Showcase, and Real gives us the tools, support and flexibility to make that vision even bigger.”
Poleg said the program "continues to see strong early traction," noting that, of the almost 4,000 agents Real added in the first half of the year, about 15% joined under the Private Label program.
"We view Private Label as a truly unique offering that empowers independent brokerages to retain their well-established local brand identity while benefiting from the full suite of tools and resources of our platform," he said.
Phelan’s group encompasses 45 agents and has sold about $826 million in homes — an estimated 2,170 residences — since 2018.
Showcase isn’t the first brokerage to join Real in 2025. The Flagstaff, Arizona-based JBRE jumped aboard in July, just after the Houston-headquartered Legacy Collective.