Stanley Martin Homes is planning its first development in burgeoning Forsyth County, Georgia, near Atlanta.
The Reston, Virginia-based homebuilder said it completed a deal for a 35.62-acre site at 6815 Crossroads Road in the city of Cumming, about 40 miles northeast of Atlanta.
Land development will begin this year, with sales for 47 single-family homes and 85 townhouses expected to launch in spring 2027, according to Matt Walters, Atlanta division president.
Prices for the single-family homes would start in the $700,000s and the townhouses in the mid-$400,000s, but those figures could change as market conditions dictate, Walters said in an email to Homes.com.
Forsyth is one of the fastest-growing parts of the Atlanta metropolitan area, adding nearly 27,200 residents since 2020, according to U.S. Census figures.
The nearly 11% increase in population is the result of highly rated public schools, affluent demographics and proximity to job centers along Georgia Route 400, according to Madelyn Bearn, director of market analytics for Homes.com.
"It’s increasingly seen as a spillover market from pricier suburbs like Alpharetta and Johns Creek," she said.
A local developer that partnered with Stanley Martin on another project approached the company about buying the Cumming land, Walters said.
Stanley Martin is part of Daiwa House Group, the largest real estate and development company based in Japan. Stanley Martin sold 4,614 homes last year, ranking as the 21st-largest U.S. homebuilder, according to Builder Magazine.