Bring on KPIs for Real Estate (Yes, Really).
I’m Cory Mason, broker and mortgage loan originator with Home Again on California’s Central Coast. I work with business-minded sellers and investors who prefer measurable strategy over motivational speeches.
Here’s the KPI I care about: outcomes. On the Central Coast, it is the case that 20–50% of newly listed Actives exit unsold as expired/cancelled/withdrawn in the same month. My Home Again Approach (YouInControlAgain.com) was built to prevent that—combining traditional fiduciary fundamentals with modern Multiple Listing Service + Search Engine Optimization mechanics so buyers (and buyer’s agents) actually find your property and act on it!
What you can expect: a value-first, price-second plan; a high-visibility marketing framework; confidence-building prep that strengthens offers; and disciplined follow-up from launch through close. Over two decades on the Central Coast, I’ve refined a 205-point listing launch system (plus a 185-point buyer checklist)—and I’ve had no expired, cancelled or withdrawn listings in all that time. Talk about KPIs!
If you want a professional who treats your sale like a project with milestones (not a hope-and-pray campaign), let’s talk.
Home Types:
House, Manufactured
Years of Experience:
35
Education:
2018 – Corporate NMLS License Issued, 2016 – Mortgage Loan Originator License, 2006 – Brokers License issued by California Dept. of Real Estate, 1993 – B.A. Degree in Psychology, 1991 – Salespersons License issued by the California Dept. of Real Estate, and 1
