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Core Learnings
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Demand Surge
65%
65%
plan to buy a new
home within the next
24 months.
plan to buy a new home within the next 24 months.
Target Budgets and Home Sizes
Buyer Expectations
50%
50%
expect smart home technology in their
new home.
expect smart home technology in their new home.
Why Buyers Choose New Construction
Despite new construction homes trending smaller, new homes remain highly attractive to both first-time and repeat buyers.
Gain Access to a Free Marketing Playbook
That Sets You Up for Success.
This Homes.com report was conducted in collaboration with YouGov. It shares the findings from a survey of more than 1,000 U.S. adults who either bought a newly built home within the past 24 months or plan to do so within the next 24 months.
Learn how home buyer behavior has shifted toward long-term value, transparency, and digital engagement. Discover how Homes.com provides builders with digital marketing tools to reach buyers where they are today and where they will be in 2026.