Most Buyer-Friendly Colors to Paint Your House

by Alex ThatcherMarch 4, 2016

Trying to Sell a Home? Paint Color Matters

Few things are as frustrating as putting in all of the hard work to make your home ready to sell, only to have it fail to garner any interest or offers. Your rooms nice and clean, your kitchen is staged beautifully, the bathroom– impeccable. So, what’s wrong with your home that buyers just keep passing it by?

While it’s true that prospective buyers focus more on things like the quality of the home’s maintenance, the age of the appliances, and the state of the local school system, a large number of buyers also base their opinions on the feeling they get when they enter a home. Bearing this in mind, when it comes to fostering a good feeling in your space, it all comes down to your choice of paint colors.
best colors to paint a house for sale
If you’re trying to sell your home, here are some buyer-friendly colors to consider using throughout your home.

Exterior Paint Colors

Your home’s exterior is what makes the first impression, so color is important. For 40% of home buyers, white is the color of choice. White not only looks clean and crisp, but it also makes the house look larger than it really is. It also serves as the perfect base color, allowing the homeowners to paint the trim an accent color that makes the home “pop.”

Another solid pick for your home’s exterior is beige. Beige is neutral and bright and capable of blending in more comfortably on a property that is wooded or landscaped. Like white, beige can also be beautifully enhanced by a bold accent color.
Early evening warm light skyline of San Francisco and painted ladies from Alamo park square

Paint Colors for the Home’s Interior

For years, real estate professionals recommended keeping the walls inside the home white. They believed that white walls helped prospective buyers to better imagine how they would paint or decorate the room if it was their own. But, white walls are rather emotionless and today’s home buyers want to “feel” something when they enter a room, which is why earth tones may be a better bet.

Earth tones are the colors from nature and include warmer shades of brown, green, tans, orange, and even some blues and reds. These colors are warm and inviting, and especially effective when used in living rooms and dining rooms, as those rooms tend to see alot of traffic.

Cream tones are also a good pic because they offer a light, neutral look without the clinical feel of stark white. They also offer the perfect canvas for letting your creativity flow in terms of accents, furniture, and decorations. A room with neutral walls can be gorgeous when all of the accents work together in unison to create a tableau of colors.

In recent years, the color gray has become popular among home buyers looking for something more chic or sophisticated. Because gray is available in a wide array of hues, the layered effect of multiple grays can turn an otherwise bland room into a showstopper, simply by choosing the hues wisely.

When used properly, gray imparts a cool, sleek, and modern vibe to a room. But, if you’re going to use gray, try to decorate the room with supporting accents. For instance, modern furnishings and lighting may work better than more traditional versions.
Luxury waterfront apartment living room with a floor-to-ceiling glass window overlooking the ocean with patio doors and an aquamarine accented side wall and carpet

Colors for Making a Bold Statement

When you break away from the neutral colors, you are taking a risk because bolder colors tend to be a highly personal decision. That being said, painting certain rooms bolder colors can sometimes work as a means of attracting attention among buyers on either side of the fence.

An example of this is painting a kitchen red, yellow, or orange. These colors are not only festive, but they have actually been proven to stimulate hunger, which is why so many fast food restaurants feature these colors in their brand logos. They also lend an airy and playful atmosphere to the kitchen, which can be attractive to the right buyer.

Various hues of blue can be effective when used in the right room. For instance, a lighter shade of blue in a bedroom can help give it a calming and relaxed feel. Meanwhile, darker blues work well in rooms where a regal or more sophisticated feel is desired, such as in a den.

If you’re going with dark blue, it is best to use it solely as an accent wall so that buyers don’t find the darker tones ominous, which can affect how they percieve the rest of the house.

Other dark, bold colors like green and brown also have this effect, but lighter tones in these color palettes can work very well in the right room as well.


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About The Author
Alex Thatcher
Alex is a home staging guru who moonlights as a writer. She loves everything about interior design and loves working in the industry. Alex is an expert in finding what makes people light up when they walk into a room, and has made a living by creating interiors that are unique, warm and inviting. When she isn't arranging flowers or making sure she's found the right loveseat for prospective buyers, she writes about her passion — home design.
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