Jacksonville’s growth is slowing, but a new housing development is meeting it where it's at with homes listed for under the area’s median price.
Colorado-based Century Communities opened sales in November for Kings Landing, bringing 73 single-family home sites to Jacksonville’s western Cisco Gardens/Picketville neighborhood.
"About eight miles from downtown Jacksonville, the community is marked by old freight rail lines and distribution centers for companies such as Amazon, UPS, Kraft Foods and Owens & Minor," Homes.com said about the neighborhood. "But dense clusters of pines and palmettos manufacture a natural essence as well."
Built under the national homebuilder’s Century Complete brand, the community includes homes in two floor plans:
- Hopewell: one story, 1,455 square feet, three bedrooms, two bathrooms
- Berkshire: two stories, 1,965 square feet, four bedrooms, three bathrooms
The homes start in the upper $200,000s and run to $316,990, according to the company’s website. That places the community well under the market’s median home price in September of $369,945, according to Homes.com data. The median home price in Jacksonville has increased by nearly 40% since 2020, according to Homes.com, but that rise has moderated this year as the influx of out-of-state migration to the city has slowed. The price for all housing types was up 0.8% year over year in September, and the median price for single-family homes, $400,000, was down 0.6% for the year.
More homes are hitting the market
Listings of homes for sale have been rising this year, adding to the picture of a sluggish market. Across all categories, listings are up 20% over September 2024; however, the number rose 25% for single-family homes.
For new construction, single-family home listings saw a 13.5% increase year over year.
Even with the rise in listings, Jacksonville is ranked 32nd out of the 40 largest markets, said Lisa McNatt, director of market analytics for the region for Homes.com.
“Population growth into the market is slowing and is expected to continue to moderate, but the slowing trend, coupled with high insurance costs in coastal areas, is likely to inhibit the housing market to a degree in 2026,” McNatt said.
Century announced another community coming to the Jacksonville metropolitan area in September. Asbury Creek in Green Cove Springs is expected to bring 170 single-family homes in 2026.