First, she was in your kitchen offering recipes and cooking tips. Then, she migrated to your living room, your bedroom, your dining room with her do-it-yourself projects and brand partnerships. Now, Martha Stewart is coming for your whole house — and the way you build.
The 84-year-old entrepreneur and television personality is pairing with homebuilder Hapi Homes and brand accelerator Marquee Brands to launch a line of pre-fabricated houses and accessory-dwelling units inspired by her own residences, according to a news release. Known as the Martha Stewart Iconic Estate Housing Collection, the line will include four models.
“Martha’s homes have always embodied the idea that design should enhance the way people live,” Kevin Sharkey, executive vice president and executive director of design for Martha Stewart Brand, said in a statement. "We were able to distill Martha’s essence into adaptable, beautifully engineered homes.”
Each design can be built as a single-family home or a smaller ADU. Prices are expected to range from $150,000 to about $450,000.
The first model, the Bedford, is a modern take on Stewart's 1925 farmhouse in Katonah, New York. It features clapboard siding, fieldstone accents and a metal roof. The interiors include oak flooring and limestone surfaces.
The Lily Pond model is meant to embody Stewart's East Hampton, New York, home. It has a cedar shingle exterior, stone detailing and gabled roofing, creating a "coastal aesthetic." The third option, known as Skylands, mirrors Stewart's granite estate in Maine, known by the same name. It has a stone exterior, wide French doors and pergolas.
Finally, the Perry Street model draws inspiration from Stewart's former Manhattan pad, creating a modern home with a clean, white aesthetic.
Martha Stewart-inspired architecture that's delivered in a few weeks
Unlike traditional stick-built houses, Hapi Homes builds homes off-site using "precision-engineered panelized components." Those pre-manufactured panels are then delivered to the build site, where the homebuyer works with a licensed builder or installer to put their house together.
Moreover, the homes are built to passive house standards, meaning they incorporate energy-efficient features said to lower the cost of utilities and make homes more comfortable.
"Each design reflects a distinct lifestyle and aesthetic, and our role was to honor that individuality while applying advanced, sustainable building technology to make these homes faster to build, more efficient to own, and enduring in quality," Mary O’Brien, CEO of Hapi Homes, said in a statement.
All told, the Martha Stewart-inspired homes are expected to take about four to 12 weeks from the permitting stage to final delivery, the companies said.
The residences are available across the country, and a spokesperson said there was already interest from hundreds of interested buyers. That spokesperson also said there's already a buyer in California who has started customizing a Perry Street model.
“Martha has influenced how people live for decades,” O’Brien said. “This collaboration takes that influence beyond interiors and products, into the architecture of the home."