The 20-agent PRG Group has ended three decades of independent residential brokering in the Chicago suburbs, joining forces with Keller Williams Premiere Properties and its 200-plus agents.
Wheaton, Illinois-based PRG Group, formerly known as Realty Executives Premiere, was founded 31 years ago by Pat Callan and operated that entire time as an independent firm. Callan, looking to step back from the business, inquired with several brokerages to move his team to Keller Williams as part of a succession plan.
“Pat Callan had done some due diligence and gone around to a few brokerages in the Chicagoland area looking for his next path for his agents,” Jeannine Prombo, Keller Williams general manager, said in an interview. “This was really an opportunity for him to find the right culture, training, leadership and support, especially in an evolving, shifting market.”
Glen Ellyn, Illinois-based Keller Williams has 230 agents and closed 1,143 homes with a sales volume of $522 million last year, according to Prombo, who also said the group is No. 1 for market share, volume and unit count in DuPage County. The county neighbors Chicago’s Cook County and includes parts of the state’s most populous cities, Naperville and Aurora.
PRG Group, in contrast, sold 277 units with a sales volume of $130 million in 2024, according to Keller Williams. Callan will remain as an adviser at the combined firm.
Prombo herself joined Keller Williams after running an independent brokerage. She said smaller firms are “looking for more resources, more network opportunity. Technology is a big piece.”
Keller Williams offers its own internally built artificial intelligence system launched last summer, KWIQ, that pulls from its educational assets. It can answer questions about how to get a listing or what to do when hiring an assistant.
Looking at the state of local housing, Prombo said the DuPage area has hit a softening seen in many markets across the country.
“Prices are still climbing. Inventory is still tight. Those are the common pieces you’ll see,” she said. “Our market is moving forward, and it is softening a bit. We had a late spring market arrival as far as the get-go on the consumer side, but we’re seeing more houses come on the market and more demand.”