Cesar Gonzalez

Cesar Gonzalez serves as Director of Commercial Services & Investment Properties at Equity Union Commercial in Los Angeles, where he specializes in the acquisition, disposition, leasing, and strategic repositioning of commercial real estate assets throughout California.

With more than two decades of experience in commercial real estate, Gonzalez has built a reputation as a trusted advisor to private investors, institutional owners, developers, and national retail brands. His expertise spans a wide range of asset classes including office, retail, industrial, mixed-use, and development properties, with a particular emphasis on value creation through strategic leasing, redevelopment positioning, and investment structuring.

Gonzalez approaches every transaction with a comprehensive analytical framework, evaluating market conditions, asset performance, capital structures, and development potential. This disciplined approach allows him to anticipate challenges early, structure creative solutions, and guide transactions to successful completion while minimizing risk for his clients.

Over the course of his career, Gonzalez has successfully completed over 600,000 square feet of commercial real estate transactions in the past three years alone, representing more than $160 million in total consideration. His experience includes working with a broad spectrum of clients ranging from family offices and private equity groups to institutional investors and nationally recognized hospitality operators.

Among his most notable recent accomplishments was structuring and completing a nearly 200,000-square-foot headquarters transaction for one of California’s largest grocery store operators, as well as facilitating several high-profile redevelopment projects across major metropolitan markets.

His transaction portfolio includes the sale of a property within the transformational Lincoln Heights redevelopment corridor along the Los Angeles River, as well as advisory roles in the redevelopment of over two acres at the prominent Kierland Center in Scottsdale and the repositioning of a landmark corner within San Diego’s historic Gaslamp District for a flagship restaurant concept.

Gonzalez has also played a key role in the expansion strategy of a national restaurant group, securing more than 85,000 square feet of premier restaurant locations across major California markets including Beverly Hills, Santa Monica, Downtown Los Angeles, San Diego, Ontario Mills, Camarillo, Pico Rivera, Moreno Valley, Fresno, and Bakersfield.

Currently, Gonzalez is actively involved in the marketing and leasing of more than 165,000 square feet of commercial space across Southern California, while overseeing a portfolio of office assets exceeding 75,000 square feet under management and advisory.

Prior to joining Equity Union Commercial, Gonzalez held leadership roles at KW Commercial, where he served as Director of Investments, Team Mentor, and Board Member, contributing to the growth and strategic direction of the firm’s commercial division.

Recognized for his market insight, negotiation expertise, and client-first advisory approach, Gonzalez continues to be a trusted partner to investors and operators seeking strategic opportunities in the evolving California commercial real estate landscape.