Millennial Survey: A Look at the Millennial Attitude Towards Home Buying

by Cheria BrickhouseMarch 9, 2018

The Millennial Generation is next up to endure the homebuying process and is currently taking over the market. As the largest living generation, their buying habits and attitudes toward homebuying will definitely shape the future of the real estate industry. With this, we decided to do a little research to see how the average millennial feels about home buying. After conducting a survey we, here at, found out that this open-minded, liberal, and self-expressive generation has a unique attitude toward home buying.

7 in 10 non-home owning millennials feel it will be difficult for them to get a mortgage – with close to 1 in 10 (nine percent) saying they’ve given up completely.

As many as 70 percent of those yet to own a home think that, based on their current financial circumstances, it’d be difficult for them to get approved for a home loan while nine percent have been rejected for a mortgage already.

Over half (52 percent) feel that their personal financial situation is what is ultimately blocking them from being able to make a massive purchase like buying a home.

In fact, affording the down payment is predictably the biggest block for most respondents, yet 1 in 5 describe the burden of student loans and other debt as the biggest thing holding them back from property ownership. And change may not be immediately around the corner, nearly half (48 percent) of the 1,000 millennials polled don’t feel like their situation will have changed for the better inside the next three years at least.

That might be why many are resorting to hoping for good fortune – a third of millennials who are yet to own a home think they’ll only do so through sheer luck. Results showed that 37 percent of those who don’t own a home think that the only way they’ll have their own property is through inheritance, a lottery win or being given one.

Results also showed that more millennial men are simply okay with continuing to rent – with 16 percent of men feeling really okay with renting compared to only nine percent of women feeling comfortable with the idea of renting indefinitely.

Grant Simmons, Vice President of Search Marketing for said: “With student loans and credit challenges, home ownership certainly appears more difficult for today’s millennials, but low rates and an improving economy also put a home purchase within reach of many, with millennials making up the largest group on homebuyers in 2017. Whether this trend will continue in 2018 is reliant on stabilizing home prices, at least in many of the markets where millennials are looking to live.”

However, property ownership is still very much the dream. In fact, 74 percent of millennials still very much associate home ownership with stability.

And many do believe that they’ll get there in the end- just not as soon as they would like – 68 percent of respondents say that they are likely to buy a home at some point in the future.

So, when the time comes, what do millennials want most from a potential new home? Results showed that millennials care a lot more about their neighbors and the local environment when looking for a place to live – 34 percent felt the neighborhood is the most important factor to take into consideration when searching for a home.

Simmons added: “Neighborhood choice figures prominently in the millennials home search, a function of the quality of schools, lifestyle activities, and proximity to work. There’s certainly some irony in the survey results, however, as although the millennial mindset might appear somewhat different to many, their preference towards home buying still ties very much into the old adage of ‘location, location, location’.”

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About The Author
Cheria Brickhouse
Cheria is an aspiring homeowner and the Content Marketing Coordinator for When she isn't working, she stays busy sewing, designing, and diving into all sorts of DIY projects.

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